A sparkling and explosive style
The two creators dive into perfumery by offering surprising and explosive fragrances. They invent the idea of an olfactory haute couture in their image. Their concept is that true power lies in the imagination.
Viktor & Rolf's perfume adventure begins in 2005 with the women's fragrance Flowerbomb. This astonishing fragrance surprises the female audience. It's not just a perfume, it's a sensation provoker. It opens the door to a wonderful world in a daily life that can sometimes be difficult. Flowerbomb offers an instant moment of magic. The primary ambition of the two creators with their Flowerbomb perfume was to surprise and get noticed. But it was also about turning the negative into positive. The goal was to offer an explosion of pleasant sensations. It was a way to celebrate life as a true utopia.