The New York Essence of Hair Innovation
Redken, the jewel of the hair industry, draws its essence from the creative effervescence of New York City. Founded by visionary Paula Kent, the brand embodies the bold, innovative spirit of the American metropolis. Redken doesn't just care for hair; it transforms it, unleashing confidence and individuality.
Redken's DNA lies in its relentless quest for hair perfection. Each product is the fruit of a meticulous alchemy between science and nature. The formulas, formulated with top-quality ingredients, promise unrivalled effectiveness. Sulfate-free shampoos and conditioners offer intense repair and protection against fading, while treatments leave hair strong, smooth and radiant.
The Redken experience is a sensory symphony. From sumptuous textures to subtle fragrances, every use is a moment of pure delight. The complete Redken range, from daily care to styling products, is designed to meet the specific needs of every hair type, whether dry, fragile or color-treated.
Redken transcends the concept of a hair brand to become an art of living. It's a promise of metamorphosis, a commitment to hair well-being that reveals the unique beauty of each individual.