The Essence of a Franco-British Heritage
The House of Creed, a jewel of luxury perfumery, traces its roots to London in 1760. This exceptional brand, born from a Franco-British alliance, embodies timeless elegance and artisanal expertise passed down from father to son. Initially dedicated to haute couture, Creed dressed the most prestigious courts of Europe, counting among its illustrious clients Queen Victoria, Empress Eugénie, and Napoleon III.
In the mid-19th century, the House extended its art to perfumery, opening its first dedicated boutique in Paris in 1854. This diversification marked the beginning of a new era, combining textile expertise with the subtle art of fragrances.
Today, Olivier Creed, master perfumer of the sixth generation, and his son Erwin, continue this tradition of excellence. Their creations, inspired by their journeys around the world, are true olfactory works of art. Each Creed fragrance is a testament to a perfect balance between ancestral tradition and bold innovation, offering those who wear it an incomparable sensory experience, imbued with luxury and refinement.