Nishane

The Genesis of an Olfactory Legend

Nishane is the story of a dream come true, born of the passion of two friends, Murat Katran and Mert Guzel, for their native Istanbul. Their vision: to create a fragrance brand that would capture the very essence of this thousand-year-old city, a crossroads of cultures and eras.

This olfactory epic began over a decade ago, maturing over five years before its triumphant blossoming at Esxence in 2015. Murat, from the world of steelmaking, and Mert, an expert in fine book publishing, merged their talents to give birth to Nishane, "brand" or "symbol" in Turkish.

From the outset, Nishane has established itself as an ode to the art of perfumery, with each fragrance conceived as a tribute to human emotions. One emblematic collection followed another: the "Collection Rumi", inspired by the Sufi poet, the "Shadow Play Trilogy", evocative of traditional shadow play, and the "Collection Imaginative", a tribute to the "Little Prince".

Today, Nishane is present in over 120 countries, establishing itself as one of the world's most prestigious niche perfume houses. Its meteoric rise testifies to the evocative power of its creations, true olfactory bridges between tradition and modernity.

Recognized Excellence: The Triumph of Nishane

Nishane, a veritable phenomenon of artistic perfumery, has captured the hearts and senses of connoisseurs the world over. Its innovative approach, combining Ottoman tradition and contemporary vision, has propelled the brand into the firmament of niche perfumery.

The Nishane collections, veritable olfactory odysseys, have received unanimous acclaim. The "Collection Rumi", a vibrant tribute to the Sufi poet, was hailed for its spiritual depth and olfactory complexity. The "Shadow Play Trilogy", meanwhile, was celebrated as a bold reinterpretation of Turkish cultural heritage.

The "No Boundaries Collection" made its mark with its universal message of unity, transcending cultural and emotional boundaries. This bold vision has earned Nishane international recognition, making her an ambassador for Turkish perfumery on the world stage.

Beyond the formal awards, it's the adoration of fragrance lovers that is Nishane's greatest accolade. Each fragrance is welcomed as a work of art, celebrated for its originality, exceptional quality and ability to evoke deep emotions.

Nishane has thus established itself as a beacon of creativity in the world of perfumery, a brand that doesn't just create fragrances, but offers genuine sensory experiences, unforgettable olfactory journeys that leave their mark on the soul and the senses.