Rochas

On the trail of a great perfumer

Marcel Rochas is one of the young prodigies of his time, a talented creator. He is nicknamed the couturier of youth as he knows, with brilliance, how to dress the women he adores and knows so well. An intuitive, sensitive, and creative man, he draws inspiration from the artists of his time to imagine Chantilly laces, feminine curves, and sensual fragrances that are his signature. Success is not long in coming, especially among American women.

Born in 1906 in Paris, he is at once a couturier, perfumer, and designer. Indeed, between Marcel Rochas and fashion, it's a great love story, driven by a deep passion for creation in all areas. When he is 23 years old, in 1925, he founds the Rochas house with his first wife. His goal is to enhance the image of women by creating clothes that are both comfortable and pleasing to the eye. He quickly meets with great success in haute couture, both nationally and internationally. He is also the originator of the wasp-waist line, very popular in 1946. Moreover, he seizes countless opportunities to travel to the United States, particularly to Hollywood, where he catches the cinema fever, another sector that brings out his innovative talents.

After Marcel Rochas's death in 1955, his wife, Hélène, takes over his perfume business. For several generations, she develops the brand's reputation thanks to perfumes created by Nicolas Mamounas, such as "Eau de Rochas", Audace, "Lumière" or "Madame Rochas", created by Pierre Dinant. It's also in 1955 that the perfume house is bought by the American group Wella AG. Following this, the Rochas house reconnects with the world of fashion and cosmetics.

Finally, in 2015, the brand is again bought by Inter-parfums, under the direction of Procter and Gamble.

The passing of Madame Rochas and the buyout by a large group has changed nothing in the spirit of Rochas perfumes, which remains unchanged, for sensual, elegant, and timeless women.

Timeless products

Rochas also marks the history of perfumery by launching Eau de Cologne for women, which has become timeless since the 1950s. This perfume embodies freedom, joie de vivre, and feminine elegance. On the other hand, one of Rochas' most recent fragrances that currently dominates the market is the Mademoiselle Rochas women's rose eau de parfum. This juice reveals the fun and mischievous personality of its creator. A blend of pink berries, violet leaves, and blackcurrant that makes it both sparkling and exquisite in a charming cylindrical case, adorned with a fuchsia ribbon on a silver cap.

To maintain the longevity of olfactory pleasure, the house has developed Eau de Rochas perfume sets comprising all the femininity of Mademoiselle Rochas perfume for women. A set that contains a Rochas eau de toilette spray, an Eau de Rochas shower gel with Mediterranean scent, and even an Eau de Rochas body lotion. Adding to this an exceptional design for each bottle, these elixirs perfectly express the image of Rochas while revealing the modernity and refinement of its creators.