Parfums Clarins

Clarins, an originality in service of quality

If this French company has managed to establish itself in the beauty and perfume market, it is notably thanks to a perpetual pursuit of perfection. Clarins is thus able to offer high-end products for a particularly demanding clientele. The Clarins house is today in a very good position: it is one of the important brands in its sector.

There is much to say about the brand, its journey, its way of operating, but also about its various products, and especially the perfumes it is able to produce. We will look at these different facets of the brand in order to present it to you completely.

How did Clarins reach this level?

Clarins is a family business founded in 1954 by Jacques Courtin-Clarins. This individual initially had a vocation as a doctor, but the war prevented him from realizing his dream. Not straying far from his goal, he set himself the objective of working in aesthetic care, thinking it could be used as therapy.

This is how he opened his first aesthetic rehabilitation center, as he called it in Paris, more precisely in the 8th arrondissement. At the beginning, he could only practice in a very small space of just 9 m² at most. However, he was able to fully adapt to this space and was able to practice. At that time, his specialty was based on the treatment of burns and breast cancer.

But it was really in 1968 that Jacques Courtin launched into perfumery, starting with the sale of essential oils. It must be said that even today, many of them can still be found on the shelves of shops. The company could only grow by taking on the international market, particularly thanks to the entry of the founder's son, Christian, in 1974.

In the 80s, the brand became the main player in the high-end beauty care sector in France. The expansion allowed the company to carve out a reputation in the luxury market as well. But Clarins' particularity was its deep respect for the environment.

In 1990, Clarins became the European leader in the high-end beauty care sector. Here again, it was thanks to the help of the patriarch's second son. Shortly after, the company expanded by collaborating with Mugler and then Azzaro. Today, the Clarins group therefore brings together these two brands as well as My Blend.

What makes Clarins perfumes successful

Today, the group represents 25% of the European market share in the cosmetics sector. It offers both skincare products and a whole range of perfumes. The reputation of Clarins products is well-established. The group thus displays great versatility by combining several disciplines such as aromatherapy, phytotherapy, and perfumery, etc. Moreover, its extensive expertise has allowed it to take a prominent place in the very closed world of high-end cosmetics. With its team of 130 people, the group is able to offer numerous perfumes as well as a range of 450 products.

Clarins laboratories have built the brand's reputation thanks to their high standards and the quality of their research. The Clarins house is now No. 1 in the European women's cosmetics market, and No. 2 in the men's market. Clarins is also a company that is committed to the environment and society through actions, awarded prizes, and the creation of foundations.

The family business has thus established itself as a renowned institution in beauty and perfume. Its success is primarily based on a solid knowledge foundation, but also on a thirst for learning and entrepreneurship. Its spirit is also its greatest asset, particularly the respect for the body and the environment. Clarins is also able to adapt and demonstrate ingenious innovations according to the context. It should be noted that each perfume produced by Clarins responds to a very specific market demand and has successfully passed a very comprehensive battery of tests. Finally, Clarins presents itself as an exceptional brand offering very high-quality products.

The brand's flagship products

Among the many Clarins fragrances, one of the most well-known is undoubtedly L'Eau Dynamisante. This product allows you to both smell good and find better well-being. You'll feel in great comfort, and the touch of freshness it brings will be welcome, especially during summer. This perfume was the result of a particular desire: to perfume and pamper. This Clarins women's fragrance is obviously plant-based and met with immediate success upon its release in 1987. It is able to revitalize and also tone the skin. It soothes and hydrates it as well so that it regains all its softness and radiance.

L'Aura, a Clarins eau de toilette for women, will delight you. This is a product intended for the woman who wants to get closer to her primary nature, her instinct. The fragrance will be tinged with mystery and can give way to your imagination. Based mainly on a clever blend of hibiscus and pear notes, this perfume puts freshness and fruitiness at the forefront. Finally, a few touches of white vanilla root and iris will complete the composition for an exceptional result.

Clarins fragrances for men are rare, and this might be the weak point of the Clarins brand. On this point, Clarins has relied on the reputation of its other sister brands. Indeed, the group's other brands all have highly sought-after high-end perfumes, such as Mugler's Angel and Azzaro's Musc Boisé.

Celebrities in the service of the brand

According to the General Manager France of Clarins perfumes, it is important that the product can have an image that matches its prestige. This is how, for example, the group was able to call upon the services of major celebrities, such as singer Enrique Iglesias for Azzaro, or actress Eva Mendes who posed for Mugler. There are also numerous partnerships, such as the Porsche design licenses or that of jeweler David Yurman.

Clarins

Brand products Clarins

Clarins, an originality in service of quality

How did Clarins reach this level?

What makes Clarins perfumes successful

The brand's flagship products

Celebrities in the service of the brand