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Creed

Creed

Since 1760, the House of Creed has embodied excellence in luxury perfumery. Born in London under the impetus of James Henry Creed, this institution quickly established itself as the symbol of absolute refinement. Over the centuries, Creed has seduced crowned heads and aristocrats with its exceptional olfactory creations, thus forging an unparalleled reputation for perfectionism and innovation.

Today, the seventh generation of the Creed family continues this prestigious heritage, passionately selecting the rarest and most precious essences to create unique fragrances. Each Creed perfume is an invitation to a sensory journey, an ode to beauty and sophistication.

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The Essence of a Franco-British Heritage

The House of Creed, a jewel of luxury perfumery, traces its roots to London in 1760. This exceptional brand, born from a Franco-British alliance, embodies timeless elegance and artisanal expertise passed down from father to son. Initially dedicated to haute couture, Creed dressed the most prestigious courts of Europe, counting among its illustrious clients Queen Victoria, Empress Eugénie, and Napoleon III.

In the mid-19th century, the House extended its art to perfumery, opening its first dedicated boutique in Paris in 1854. This diversification marked the beginning of a new era, combining textile expertise with the subtle art of fragrances.

Today, Olivier Creed, master perfumer of the sixth generation, and his son Erwin, continue this tradition of excellence. Their creations, inspired by their journeys around the world, are true olfactory works of art. Each Creed fragrance is a testament to a perfect balance between ancestral tradition and bold innovation, offering those who wear it an incomparable sensory experience, imbued with luxury and refinement.

The Creed Saga: Two and a Half Centuries of Passion

The story of Creed begins in 1760, when James Henry Creed founded his couture house in London. His fame quickly grew thanks to his scented leather gloves, offered to King George III, thus marking the beginnings of a long tradition of olfactory creations for the elite.

In the 19th century, under the leadership of Henry Creed, the house established itself in Paris, becoming the official supplier to the imperial court of Napoleon III and Empress Eugénie. This period consecrated Creed as the undisputed master of bespoke costumes and exclusive fragrances.

Subsequent generations perpetuate this refined art. Olivier Creed, the sixth of his name, travels the globe in search of the noblest and rarest ingredients. Creed perfumes are born from these olfactory treasures, crafted according to centuries-old artisanal methods.

Today, the Creed legend continues. Erwin Creed, heir to this unique heritage, brings new dynamism to the brand from the Fontainebleau workshop. The House of Creed thus remains the paragon of luxury and elegance in the world of haute parfumerie.

Creed's Olfactory Masterpieces

The creations of the House of Creed are olfactory jewels that transcend time. Aventus, a true icon of the brand, is a modern symphony combining the invigorating freshness of bergamot and ginger with the deep, virile notes of cedar and sandalwood. This emblematic fragrance embodies the spirit of the conqueror, leaving in its wake an indelible impression of distinction.

Silver Mountain Water captures the pure essence of snow-capped peaks. Its crystalline accords of bergamot and mandarin evoke the immaculate freshness of the summits, transporting the wearer to heights of refinement.

Green Irish Tweed, a timeless classic, is an ode to the vast emerald meadows of Ireland. Lavender and thyme intertwine harmoniously with the woody notes of cedar, creating a fragrance of incomparable elegance.

Each Creed perfume is an olfactory narrative, an invitation to explore unique sensory universes. These exceptional fragrances testify to the unparalleled expertise and passion of the House of Creed for creating perfumes that transcend eras.

Excellence Recognized Through the Ages

The House of Creed, a true institution in luxury perfumery, has forged an unparalleled reputation for excellence since its creation in 1760. Its exceptional know-how, passionately passed down from generation to generation, has given birth to fragrances that embody the very essence of haute parfumerie.

Creed's creations have adorned the most illustrious figures in history. From Queen Victoria to Emperor Franz Joseph of Austria-Hungary and his wife Sissi, to contemporary icons such as Madonna and David Beckham, Creed perfumes are the preferred choice of the most discerning personalities.

This prestigious recognition is the result of an unwavering commitment to quality and innovation. Olivier Creed, heir to this unique heritage, travels the world in search of the rarest and most precious essences. The artisanal manufacturing process, based on a traditional infusion method, allows for the extraction of the quintessence of each ingredient, giving birth to true olfactory works of art.

Aventus, a true phenomenon in the world of niche perfumery, perfectly illustrates Creed's ability to innovate while remaining true to its heritage. The House of Creed continues to captivate connoisseurs with its bold and refined creations, thus confirming its status as an essential reference in the world of luxury and elegance.

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