Jovan

The American olfactory imprint

Born in 1972 under the visionary impetus of Barry Shipp and Murray Moscona, Jōvan has established itself as an icon of contemporary American perfumery. Its flagship fragrance, Jōvan Musk, is an intoxicating symphony of spicy, woody notes, sublimated by the seductive power of musk. This unique alchemy creates an olfactory experience that transcends borders and conquers hearts the world over.

Jōvan's DNA lies in its perpetual quest for the very essence of sensuality and sophistication. Each creation is a testament to this commitment, from the elegant bottle to the bewitching fragrances within. The brand has forged links with icons of popular culture, notably the Rolling Stones, reinforcing its status as an accessible and desirable luxury.

Today, Jōvan's olfactory palette ranges from colognes to aftershaves to refined deodorants. White Musk, a feminine eau de cologne, perfectly embodies this philosophy, marrying delicate floral notes with the sensuality of musk and amber. Jōvan thus remains true to its signature, synonymous with timeless elegance and impeccable quality in the world of perfumery.

The art of musk reinvented

Jōvan, a pioneer of musk fragrances since the 1970s, continues to captivate the senses with its iconic and innovative creations. Each Jovan fragrance is designed to harmonize perfectly with body chemistry, creating a unique and irresistible olfactory signature.

Jōvan's new modern musk Eau de Parfum collection pays tribute to the brand's expertise in this field. Three unisex fragrances, designed to be layered, offer an unprecedented olfactory experience:

- Skin I'm In: An ode to the epidermis, where jasmine, blackcurrant and fresh musk meld with the skin, exalting personal essence.

- Make Them Talk: A bold fragrance expressing self-confidence, blending osmanthus, lemon zest and woody musk with patchouli for a striking presence.

- I Want You to Want Me: A gourmand, seductive creation, where pink pepper, rose and cashmeran musk create an instant, bewitching alchemy.

These fragrances, presented in elegantly simple glass bottles adorned with an emblematic orange cap, embody Jōvan's free and expressive spirit. They invite us to explore the boundaries of seduction and individuality, celebrating the art of perfumery in all its splendor.