The Essence of Italian Elegance
Born from Roberto Franchina's bold vision in 1980, Alfaparf Milano embodies the quintessence of Italian elegance in the world of hair care and cosmetics. This family-owned company, a pillar of stability and innovation, has managed to navigate through decades while staying true to its values and becoming a key player in the professional beauty industry.
Alfaparf Milano stands out for its unwavering commitment to excellence, innovation, and the celebration of diversity. Each product is designed as an ode to the unique beauty of every individual. The Semi di Lino range, a true gem of the brand, fuses the miraculous properties of flaxseeds to offer unparalleled hydration and nutrition. The Lisse Design series, on the other hand, promises a capillary metamorphosis, transforming even the most unruly hair into a cascade of smooth and shiny silk.
Alfaparf Milano transcends the boundaries of hair care to embrace a holistic approach to beauty. The OLOS and DECODERM brands testify to the company's commitment to sustainable and responsible beauty, with natural and organic formulas that celebrate the skin while preserving our precious planet.