Mauboussin

The beginnings of Mauboussin

Before being called Mauboussin, this famous house was named "la maison Noury". Created in 1827, it only became a true luxury jewelry brand in 1898 and took the name of one of its creators, Georges Mauboussin. After starting as an apprentice, he became the exclusive owner of the brand. In 1923, the boutique carried out expansion projects and moved to the Opera district.

At the beginning of the twentieth century, it developed an Art Deco style and conquered a clientele of wealthy Parisians. This period marks the beginning of success for the jewelry house. It notably received numerous awards during the 1920s, creating jewelry that blended tradition and modernity. In 1928, the house saw its ascent go even further by expanding internationally.

Mauboussin's modern jewelry gained notoriety by seducing an increasingly refined clientele, particularly in the Middle East. After World War II, the jewelry house turned to much more fanciful jewelry, and even created an entire series of it. In 1970, it surprised its audience again by combining ivory or even wood with gold or platinum.

Mauboussin and its jewelry for everyone The Mauboussin house experienced a crisis during 1998. A blow for the brand, which had to ask for help from an investor to be able to recover. This investor was Dominique Fremont, who ended up becoming the exclusive owner of the house in 2005.

Taking his mission seriously, he found a bold and quite risky solution to recover, but it bore fruit. The solution? The democratization of the brand. A technique aimed at making jewelry accessible to all, by lowering its price, but also by changing the point of sale. To achieve this, the brand managed to think outside the box by manufacturing a large part of their pieces in Asia. However, since 2012, its creations have been relocated to France.

Mauboussin perfumes

Far from being content with creating jewelry, the brand also ventures into perfume production in the year 2000. Drawing on its experience in luxury, Mauboussin creates a first eponymous perfume for women. As the company's signature, it reflects the spirit that has reigned supreme since the beginning. Here again, success is achieved, and many women remain loyal to this fragrance. Since then, a range of perfumes for men and women has been born, housed in delicate, harmonious, and highly original jewel-like bottles. All Mauboussin creations carry the brand's common values: luxury, elegance, and delicacy.

Mauboussin l'Original will be the first Mauboussin perfume for women available on the market. It will later be renamed simply "Mauboussin for women". The top notes of this perfume consist of plum, bergamot, and mandarin. The base notes are composed of vanilla, patchouli, sandalwood, and amber, resulting in a fragrance that is both light and floral, as well as spicy and sensual.

This fragrance also has its masculine version. "The Mauboussin perfume for men" was released in 2003 and, like its feminine counterpart, reveals aromas that are both floral and spicy. It combines notes of lavender, rosemary, and bergamot, as well as patchouli, cinnamon, musk, and sandalwood.

The brand also counts among its great successes the Mauboussin Eau de Toilette for women, released in 2001. Additionally, we can mention Histoire d'Eau, a perfume with oriental scents composed notably of pepper, cardamom, nutmeg, amber, and leather. This captivating perfume will suit women with a seductive soul. "Mauboussin Pour Lui", another men's perfume from the brand, exudes notes of lavender, cedar leaves, star anise, absinthe, and ebony. Released in 2012, this seductive perfume is ideal for any modern man.