Cerruti puts Italy in Perfume
Founded in 1967, Cerruti is headquartered in Paris. At the time, it specialized in ready-to-wear, luxury goods and perfumes. Cerruti chose Paris to establish a presence in this segment, where a number of big names were already established in the French capital. However, the Italian has chosen a style all his own to make his mark in the capital and give meaning to his company, which is now known throughout Europe. Indeed, Cerruti is a fine example of Italy in Paris. For the Italian designer, it's important to have a chance to showcase a range of products which, since 1967, has never ceased to evolve, while remaining an important reference point for all brand enthusiasts.
The Italian company was officially founded in 1967, but you have to go back ten years to see the first Cerruti products, mainly jeans for men. It was then that Nino Cerruti realized the importance of developing the brand in other ready-to-wear sectors. As the Italian continued to grow with his first boutique, he decided in 1978 to enter the perfume business, and thus found the best opening for internationalization: he created two famous perfume ranges that would make him a household name. Cerruti 1881 and Cerruti Image in the late 90s. Nino Cerruti then handed over the company to Italian investors. In 2006, Cerruti became the property of the American group MatlinPatterson Global Advisors.