Yves Saint Laurent

Yves Saint Laurent: audacity and talent

The Yves Saint Laurent brand name has always been a symbol of French class. This is because of its distinctive and original creations. Surprisingly, it didn't take long for the brand to earn this status after its creation. Its history speaks for itself.

The man whose name the couture house bears is a great fashion designer. In his early days in couture, he worked for years at the famous Dior fashion label. However, in 1961 he had the ingenious idea of creating his own fashion house with his legendary collaborator Pierre Bergé.

Once this decision was made, the two men, with the help of several collaborators, began their first creations. Despite their laudable and audacious ambitions, they lacked substantial financial backing. So they found their first American investor: Jean Mack Robinson.

Robinson later withdrew, as the first creations were not as successful as they had hoped. Yves Saint Laurent and his partner had to find other financial help. That's where American David Solomon came in, and he was very lucky, to say the least. Indeed, the new company's business began to boom.

In 1966, the firm opened its first luxury ready-to-wear store in Paris, followed by New York and then London. The way the company's returns finally took off enabled the founders to buy out the American's share in the business. They thus became full owners of the fashion house, seven years after its foundation.

Colorful muses for the Parisian fragrance

In this never-ending adventure of creation, the French firm has now produced a large number of products, all of which are highly appreciated. However, like all great fashion houses, Yves Saint Laurent positions itself as a brand for the upper class. Its timeless creations express this philosophy.

However, to sum it all up, Yves Saint Laurent is the expression of a chic and classy France. For example, when you think of a perfume that refers to the city of Paris, you think of "YSL Paris". The same is true of "Rive Gauche" and many other Yves Saint Laurent products.

As with all brands, Yves Saint Laurent also had to find muses for its fragrances. This has undoubtedly produced a large number of stars of all kinds over the years. We can mention a few recent names, such as one of the members of the group Maroon 5, Adam Levine, who represents the perfume "Y". There's also the American singer, model and actress Zoë Kravitz, for "Black Opium".