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Pierre Balmain

Pierre Balmain

Balmain, the couturier of the modern woman? In 1945, this young talented designer offered an original universe where women's curves combined with the graphic design of his outfits. Although he started with fashion, Pierre Balmain also expressed his talent through the creation of captivating perfumes for men and women.

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Woman
Type
Eau De Toilette
Price
44.99£ to 45£ 46£ to 54.99£

Brand products Pierre Balmain

Shadows and lights: the destiny of Pierre Balmain

Paris, 8th arrondissement, post-war. In 1945, Pierre Balmain opens his own fashion house. The dark hours are followed by the brilliant ideas of an exceptional designer: he reinvents fashion, making French elegance his trademark. The designer reveals the touch that will become the brand's identity to this day: volume and geometry. A year later, he creates his first perfume Elysées 64-63, before the success of Vent Vert in 1947 and Jolie Madame in 1949.

Less than a decade after its opening, the House of Balmain welcomes a promising new element: Karl Lagerfeld. Together, Pierre and Karl seek to create modern and original clothing. While success is achieved and all celebrities are seen wearing pieces from the brand, Balmain Parfumerie is sold to Revlon in 1960. On the ready-to-wear side, Pierre Balmain dies in 1982. He will be succeeded by Oscar de la Renta and Christophe Decarnin, the only one to have breathed new life into the brand. Upon his departure, Olivier Rousteing takes up the torch. Young, modern and ultra-creative, he brings the brand to its peak.

From fashion to fragrances, it's just a matter of balance...

After the success of his first perfumes in the late 40s, it would take until 1964 to discover Balmain's new fragrance. Created for men, the Eau de Toilette Monsieur Balmain is as fresh as it is subtle. In 1980, just two years before his death, Pierre Balmain introduced a new creation: Ivoire de Balmain is a reflection of his ready-to-wear creations, elegant and sophisticated. From 2008, the release of new perfumes became more frequent: after Ambre Gris, Balmain launched the Carbone fragrance in 2010, Ivoire in 2012, Eau d'Ivoire in 2013, Extatic in 2014, and the latest to date, Extatic Gold Musk by Balmain in 2016.

Balmain women: the brand's success?

In the 60s, all the most glamorous celebrities were seen alongside Pierre Balmain. Sophia Loren, Brigitte Bardot, Simone Signoret... So many stylish women attesting to the designer's talent. Nowadays, Balmain is a brand that breaks codes and partners with more "accessible" brands to make itself known to everyone: collaborations with H&M, Puma...

But the brand's current success would be nothing without Olivier Rousteing's popularity. Close to the most in-demand models of the moment (Kendall Jenner, Gigi Hadid...), the designer has grasped all the challenges of fashion in the age of social media. Let's wish Balmain many beautiful years of glory, glitter, and success!

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