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Carolina Herrera

Carolina Herrera

Nothing predestined her to become one of the greatest fashion designers of the 20th century. Nevertheless, Carolina Herrera is now a renowned stylist worldwide. Fashion, perfumes, cosmetics... Nearly 50 years after her debut, Carolina Herrera is a brand that still continues to find its audience.

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A glamorous embodiment of 1970s fashion

She is chic, beautiful, glamorous, and attracts all eyes. Carolina Herrera was, in the 1970s, a true style icon. In New York, Carolina Herrera was already known in the fashion world. She then decided to launch a brand under her own name. From the 1980s, everyone was clamoring for her dresses... Including Jackie Kennedy herself.

After many years dedicated to creating luxury dresses and clothing, the Venezuelan designer decided to join the Spanish perfume group Puig to launch her own line of fragrances. Bolstered by this success, she later developed a range of cosmetics and a ready-to-wear line.

Crowned with numerous awards, the designer doesn't stop at what she knows how to do. She continues to develop, alongside her daughter Carolina Herrera de Baez, chic and refined collections.

Flagship fragrances that come in endless variations...

Associated with the Puig Beauty perfume group, Carolina Herrera has developed numerous fragrances since the late 80s. A first perfume bearing her name, a second in 1997 titled 212 which would lead to many variations (212 Sexy Men, 212 On Ice...), but also all the CH perfumes for men and women. Today, it's the Good Girl perfume that's causing a sensation with its stiletto-shaped bottle!

An avalanche of Good Girls to represent a renowned brand

In 2015, Californian model Lily Aldridge became the brand ambassador alongside actor Justice Joslin. One of the most famous Angels from the Victoria's Secret fashion show represents the Venezuelan brand with class and elegance in a chic campaign for the CH perfume.

In 2017, it was the turn of the beautiful Tunisian Sonia Ben Ammar to participate in the campaign for the 212 VIP Rosé fragrance. Carolina Herrera chose young and trendy muses for this campaign such as Hailey Baldwin and Taylor Hill to embody the spirit of partying and nightlife!

Finally, in 2019, Carolina Herrera once again partnered with a long-standing muse, model Karlie Kloss. Since 2016, she has been the ambassador for the Good Girl perfume and reprises her role with each new edition release. The famous perfume with its stiletto-shaped bottle seduces both in its appearance and its scent. No doubt Karlie Kloss will continue to be part of the adventure for future collector's editions! After spending years investing in innovative artistic projects, Carolina Herrera decided to pass the torch to her daughter. She remains at the head of the house and keeps an expert eye on all the collections.

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