Parfums Benetton

Benetton's DNA: A Colorful Olfactory Palette

Born under the Italian sun in 1965, the Benetton brand carries within it the very essence of la dolce vita. The visionary creators, Luciano Benetton and his siblings, instilled in their company a unique philosophy, celebrating diversity and the union of differences.

This vision is masterfully reflected in their perfume line, where each fragrance is a hymn to cultural richness and joie de vivre. The iconic Colors, launched in 1986, perfectly embodies this spirit of freedom and boldness that defines Benetton.

The brand has always stood out for its avant-garde communication, driven by Oliviero Toscani's revolutionary advertising campaigns. These provocative works, often awarded, have contributed to forging Benetton's unique identity in the fashion and beauty landscape.

Benetton perfumes distinguish themselves by their commitment to tolerance and brotherhood, translated into vibrant and colorful olfactory experiences. Each creation is an aromatic tableau, celebrating the beauty of diversity and the richness of existence, inviting everyone to embrace their uniqueness.

The Olfactory Odyssey of Benetton

The history of Benetton Perfumes intertwines harmoniously with the evolution of fashion and beauty. Founded in 1965 by the Benetton family, the brand quickly conquered the world with its creative boldness.

In the 80s, Benetton expanded its realm to fragrances, creating perfumes that capture the essence of its philosophy: freedom, creativity, and celebration of diversity. Each creation becomes an olfactory chapter in Benetton's grand book, telling a story of unique emotions and experiences.

Over the decades, olfactory gems such as Sisterland and Golden Vanilla have emerged, exploring themes of femininity, confidence, and authenticity. These perfumes have become standard-bearers of beauty in all its forms.

Today, Benetton continues to innovate, constantly pushing the boundaries of perfumery. Each new fragrance is an invitation to a sensory journey, a celebration of Italian elegance and sophistication. The story of Benetton Perfumes is an ever-evolving narrative, where each olfactory note writes a new chapter of dream and desire.

The Olfactory Jewels of Benetton House

Benetton's pantheon of perfumes is brimming with iconic creations that have marked the history of perfumery. Tribu, launched in 1993, remains a feminine icon, embodying the spirit of freedom with its fruity and floral notes, an ode to spontaneity and joie de vivre.

The United Dreams collection represents Benetton's modern soul. Each fragrance in this range is a unique olfactory exploration:

Go Far infuses optimism with every breath

Be Strong envelops its wearer in a veil of confidence

Benetton's Colors play a symphony of olfactory contrasts. Colors Purple, a feminine jewel, marries floral softness with the vibrancy of citrus, creating an aura of seductive elegance.

Each Benetton creation is an olfactory canvas, inviting the exploration of new sensory horizons. Whether iconic perfumes or captivating novelties, each bottle contains a promise of unique emotion and experience, true to the brand's bold and innovative spirit.

Benetton's Excellence: A Shower of Distinctions

The House of Benetton, a true paragon of elegance and creativity, has seen its commitment to excellence crowned with multiple laurels. The revolutionary advertising campaigns, fruits of Oliviero Toscani's genius, have swept the most prestigious awards, including the Golden Lion at the Cannes Festival and the Grand Prix for Outdoor Advertising, testifying to the brand's visionary boldness.

Benetton's commitment to sustainability and social responsibility is not left behind. In 2021, the Financial Times and Statista distinguished the group as one of the leaders in diversity. More recently, Benetton has climbed into the top 5 of the world's most transparent brands, with a remarkable score of 73% in the 2023 Fashion Transparency Index.

These distinctions illustrate Benetton's unwavering commitment to excellence, creativity, and deeply rooted values of diversity, inclusion, and social responsibility. Benetton perfumes, true olfactory jewels, are the embodiment of this philosophy, offering connoisseurs a sensory experience of rare sophistication, reflecting the brand itself: unique, memorable, and resolutely avant-garde.

Benetton

Brand products Benetton

Benetton's DNA: A Colorful Olfactory Palette

The Olfactory Odyssey of Benetton

The Olfactory Jewels of Benetton House

Benetton's Excellence: A Shower of Distinctions