Parfums Estée Lauder

Estée Lauder, the American success story

Estée Lauder is a major American high-end cosmetics brand, a reference in several sectors such as makeup, skincare, and perfumes. Today, it is indeed capable of offering a very wide range of products. The main reason is certainly its ability to innovate regularly through formulas that can benefit from the latest available technologies. Excellence being Estée Lauder's sole objective, this allows us to understand that its products are of high quality. The quality and level of its products, coupled with innovative techniques in marketing and customer loyalty, make the brand successful. Estée Lauder is, above all, the success of a woman of character who claims beauty as a right for all. She addresses women so that they know how to become beautiful but also how to stay that way.

So that you know everything about this house with high-quality products, we will present the group and how it was created. First, it is appropriate to introduce its creator. Similarly, we will thus see how the house managed to become a key player in these different branches and what its true strengths are.

The beginnings of the Estée Lauder house up to today

It was the couple Joseph and Estée Lauder who founded the company in 1946, starting by selling their cosmetic products in New York. At that time, there were indeed only four types of products, including moisturizer, hand cream, cleansing oil, and skin lotion. After two years of activity, they finally managed to open their first store on Saks Fifth Avenue.

Estée Lauder is a trained aesthetician, and it was alongside her uncle, who was a chemist, that she began producing her first skincare items. The creator's goal is mainly to help women feel more beautiful, but also to teach them how to stay that way.

The success of the business is not long in coming, and Estée Lauder gradually launches into developing her activity by distributing her products in department stores in New York City, as well as throughout the country over the next 15 years.

From the 1960s, the brand's products begin to be exported, and it's in London that she decides to establish her first branch, then in Hong Kong.

Estée Lauder's first line of perfumes sees the light of day in 1964, under the name "Aramis". These were mainly fragrances for men, but also lotions. The founder gradually begins to receive numerous awards and distinctions. She innovates each time and pushes the limits of her activity, even to the point of offering her products in the Soviet Union.

The latter also ventures into online shopping, and the company is worth several billion dollars in the 2000s.

One of the news items that made headlines was the collaboration with designer Tom Ford in 2006. The latter accepted the house's request to design a specific line of products called "Tom Ford for Estée Lauder".

The origins of the brand's success

Since its inception, Estée Lauder has maintained the same philosophy of wanting to offer its clientele the best. In its field, this mainly involves conducting research as thorough as possible, trying to innovate continuously, and providing impeccable service. Thus, the brand is committed to putting cutting-edge technology at the service of the care offered, proposing luxurious makeup items, and producing high-quality Estée Lauder fragrances for women and men. But what the creator of this brand especially doesn't want her customers to forget is that they are, on a daily basis, responsible for taking care of their appearance. Estée Lauder represents the American Woman: elegant, refined, brilliant, determined, independent, and who knows how to take care of herself.

Starting from almost nothing, the company is now at the head of an empire encompassing numerous brands, such as Clinique, Darphin, Aveda, or La Mer. This pioneer in skincare later became the creator of the most sought-after Estée Lauder perfumes for men and women in the market, including legendary fragrances.

Now, it's her granddaughter Aerin who replaces her within the company, having become the vice-president of the Creative department. This allows the brand to have a new breath, and she will bring the modernity and energy necessary to the house. However, she has not compromised on her grandmother's legacy by always keeping the same values.

Estée Lauder's flagship products

The Estée Lauder Pure Color makeup range is designed for women, with the aim of giving them elegance and a touch of refinement. It allows women to create a distinguished makeup look and enhance their appearance. This product line is one of the brand's biggest successes.

The Estée Lauder "Double Wear" foundation is globally known and used by professional makeup artists thanks to its long-lasting wear, but also because it offers a highly appreciated fluidity and a perfect finish. This type of product is thus always favored by its users.

Innovation is a priority within the company, and one of the latest creations in the skincare range is the Idealist Serum, which has been designed to illuminate the complexion and also correct it. It's noticeable that it's gradually taking an important place in the makeup world.

In the 1950s, she innovated again by creating her first luxury perfume: "Youth Dew". It has remained among the best-selling women's fragrances in the world since then. But beyond a new fragrance in the perfume world, she wanted to teach women to wear perfume every day and not just on special occasions. Youth-Dew is a scented body cream that exudes an intoxicating fragrance of flowers and spices, as well as some touches of precious woods. It's a creamy lotion that immediately penetrates the skin so that it regains all its softness.

Another huge success of this creator is the perfume "Pleasures". The pleasure of an unexpected, charming, and caressing fragrance.

We must not forget the Estée Lauder men's eau de toilette range, which is already well-stocked with notably "Intuition" or the "Pleasures" cologne.

The brand's ambassadors

The Estée Lauder house is the creator of many famous beauty products. Thus, it's important to note that the brand has built such a reputation particularly thanks to its numerous ambassadors. One can only admire the long list of stars who have represented the brand, including Elizabeth Hurley, Gwyneth Paltrow, as well as Kendall Jenner and Eva Mendes. This brand has therefore made a name for itself thanks to the iconic models by whom it has been represented. Estée Lauder has also had the opportunity to collaborate with stars like Victoria Beckham for a fashion show.

Estée Lauder

Brand products Estée Lauder

Estée Lauder, the American success story

The beginnings of the Estée Lauder house up to today

The origins of the brand's success

Estée Lauder's flagship products

The brand's ambassadors