Parfums Abercrombie & Fitch

Abercrombie & Fitch: American elegance

This renowned boutique invites you into its wonderful world. Indeed, once you step inside, you'll feel the expression of a perfect world where everyone is at the top of their game. You'll discover this right from the entrance with a bare-chested Apollo; then, a little further on, a pretty goddess will greet you with a dazzling smile. The latter moves to a background of electro music. You'll be immersed in an image of extreme beauty, where everyone has a dream body.

The brand, originally specialized in clothing sales, was the first to innovate by spraying its own flagship fragrance "Fierce" on its clothing lines. This marketing choice paid off, as "Fierce" has become a must-have fragrance, selling millions of copies.

The company's signature fragrance line is a must-have for America's youth. However, it has extended its aura by opening several branches around the world. Want to know all about this institution? Now's the time. We'll take a detailed look at its history, its reputation and many other aspects of the company.

A long road to becoming a major perfumer

In its early days, in 1892 to be precise, the American-born company was still called David T. Abercrombie Co. Abercrombie Co. This was in reference to its founder, David Thomas Abercrombie. It opened its first store in Ohio, selling hunting and fishing equipment. A far cry from today's fashion image. In 1900, Ezra Hasbrouck Fitch bought part of the company. It wasn't until 1904 that the company's definitive name, Abercrombie & Fitch, was established. The two partners successively stopped working in 1907 for Abercrombie, and in 1928 for Fitch.

In 1939, the company began to specialize in the sale of sporting goods, and it must be said that it was a great success, as it took the lead in the entire sector at international level. However, the company suffered a number of setbacks and was no longer able to hold its own. Worse still, the company declared bankruptcy in 1977 and closed down.

Two years later, however, Oshman's Sporting Goods took over. The latter focused on mail-order sales, again of hunting apparel and a few novelty items. The company opened its first store in Beverly Hills, but sales were a little slow at first.

It was not until 1992, when the company was taken over by the famous Mike Jeffries, already at the head of a century-old empire, that it experienced its revival. First and foremost, he set out to produce a line of sportswear. He drew his inspiration from the Ivy League, and what made him stand out was his rather extravagant and daring approach to communication, opting for a touch of sexiness, and occasionally even a little more. This company executive finally resigned in 2014.

Today, the brand showcases its tee-shirts and polo shirts, as well as its vintage jeans, under the impetus of new artistic director Katia Kuethe. At the head of the company is Arthur Martinez. The atmosphere in Abercrombie & Fitch stores is therefore an institution, as customers are plunged into darkness, in a noisy, heavy sound environment carried by music played on a loop. Here you'll find the famous bare-chested mannequin salesmen with whom you can take a photo. One of the special features of this brand is that your clothes and handbags are scented in exchange for a purchase. The business is flourishing, and in 2008 there were around 1,000 stores worldwide, ¾ of them in the United States.

Abercrombie & Fitch fragrances, always between luxury and casualness

The brand's fragrances have followed the same path as its clothing line: the spirit of "casual luxury". It's a fashion statement, of course, but far beyond this concept, the brand offers an entire lifestyle. It is through the fragrances it offers that the brand honors this motto. Abercrombie & Fitch fragrances for men and women are just some of the products that make the brand so successful.

Among the most famous fragrances is Abercrombie & Fitch's Fierce Cologne for men. This is an aromatic woody fragrance. Christophe Laudaniel and Bruno Jovanovic launched the product in 2002. The fragrance features a wide range of notes, including cardamom, lemon, jasmine, rosemary, oakmoss and Brazilian rosewood.

Other products include Abercrombie & Fitch First Instinct eau de toilette. This is the brand's first fragrance for women. It's the ideal fragrance for summer: it aims to sublimate women. Of course, the search for the ideal fragrance is highly subjective. It depends on several factors, including feeling and instinct. This time, the perfume should emphasize originality, beauty, style, charm and femininity. It will bring out the self-confidence of the modern woman. According to some master perfumers, this fragrance will be as bewitching as one could wish.

Last but not least, the brand's latest releases include First Instinct Blue for men and First Instinct Blue for women. Abercrombie & Fitch has expanded its range of fragrances for both men and women. The latter have just been launched in 2018. The first is a fougère fragrance created by Yves Cassar. The second is a fruity chypre fragrance, with some of the same notes, including bergamot and sandalwood.

Stars and Abercrombie & Fitch

Originally aimed at teenagers, the brand has gradually revised its target clientele, now choosing consumers between the ages of 18 and 25. However, many teenage stars have already worked with the brand by posing with its clothing line. These include Jennifer Lawrence, Taylor Swift and Emma Roberts. For one of its campaigns, the brand also hired celebrities such as Jacob Artist and Alexander Ludwig, back in the days of Mike Jeffries. The adventure goes on, and Abercrombie & Fitch continues to thrill us.

Abercrombie & Fitch

Brand products Abercrombie & Fitch

Abercrombie & Fitch: American elegance

A long road to becoming a major perfumer

Abercrombie & Fitch fragrances, always between luxury and casualness

Stars and Abercrombie & Fitch