Parfums Redken - Sobelia

Redken

Immerse yourself in the enchanting world of Redken, where science and beauty intertwine to create a unique hair symphony. Born from the bold vision of Paula Kent, this iconic brand transcends the boundaries of conventional hairdressing. Redken combines scientific expertise and high-quality ingredients to enhance every hair style. Its revolutionary formula-protein, moisture and acidic pH-promises hair of incomparable health and splendor. Each Redken product is an invitation to an exquisite sensory experience, transforming hair care into a luxurious ritual of well-being. With Redken, your hair isn't just styled, it's magnified, revealing your inner beauty.

The New York Essence of Hair Innovation

Redken, the jewel of the hair industry, draws its essence from the creative effervescence of New York City. Founded by visionary Paula Kent, the brand embodies the bold, innovative spirit of the American metropolis. Redken doesn't just care for hair; it transforms it, unleashing confidence and individuality.

Redken's DNA lies in its relentless quest for hair perfection. Each product is the fruit of a meticulous alchemy between science and nature. The formulas, formulated with top-quality ingredients, promise unrivalled effectiveness. Sulfate-free shampoos and conditioners offer intense repair and protection against fading, while treatments leave hair strong, smooth and radiant.

The Redken experience is a sensory symphony. From sumptuous textures to subtle fragrances, every use is a moment of pure delight. The complete Redken range, from daily care to styling products, is designed to meet the specific needs of every hair type, whether dry, fragile or color-treated.

Redken transcends the concept of a hair brand to become an art of living. It's a promise of metamorphosis, a commitment to hair well-being that reveals the unique beauty of each individual.

The Redken Odyssey: From Vision to Excellence

The Redken story is a compelling tale of innovation and passion, beginning in 1960. Paula Kent, a visionary American actress, joined forces with Jheri Redding to create a revolution in the world of hair care. Their mission: to develop products that respect the natural pH of hair and skin.

With a modest initial investment of $3,000, they created Redken, a name born from the fusion of their surnames: Redding and Kent. This brand was to redefine the standards of the hair care industry.

The 70s marked a turning point for Redken. The brand focused on education, organizing seminars that propelled its status as the undisputed leader in professional hair care.

1983 saw the advent of Shades EQ, a revolutionary innovation in hair coloring. This product enables hairdressers to create vibrant, long-lasting shades without the risk of allergic reactions.

The acquisition by the L'Oréal group in 1993 opened up new horizons for Redken. The brand continued to grow, continually launching innovative products and services.

Today, Redken embodies excellence in luxury hair care. Its philosophy, centered on the science of beauty, offers a unique personalized and sensorial experience. Each Redken product is a promise of transformation, combining high quality ingredients and scientific expertise to enhance hair's natural beauty.

The Olfactory Essence of Hair Excellence

In the refined world of Redken, every product is an ode to hair beauty, a perfect fusion of science and art. Although best known for its exceptional hair care products, Redken has also left its mark in the field of fragrances.

Pique, launched in 1979, embodies Redken's timeless elegance. This fragrance, with its delicate notes of gardenia and powder, evokes a secret garden where softness and sophistication reign supreme. It bears witness to a time when Redken explored the art of fragrance with the same passion it devoted to hair care.

Today, Redken's olfactory expertise is fully expressed in its hair care products. Each shampoo, conditioner and treatment offers a unique sensory experience, where subtle fragrances mingle with luxurious textures to create a moment of pure indulgence.

Redken's sulfate-free formulas combine effectiveness with olfactory pleasure. Leave-in treatments envelop hair in a veil of fragrant softness, while repair products add a touch of olfactory comfort.

The Redken experience goes beyond hair care. It's an invitation to a sensory journey, where every application becomes a ritual of well-being. The delicate fragrances of Redken products transform hair care into a moment of daily luxury, a celebration of beauty and self-love.

Redken Excellence: A Symphony of Recognition

Redken, a pioneer in hair innovation since 1960, has built its reputation on a revolutionary scientific approach to hair care. This relentless pursuit of excellence has earned the brand a host of distinctions and accolades over the decades.

Redken's signature formula - protein, moisture and acidic pH - has redefined industry standards. This innovative approach has been hailed by professionals and consumers alike, propelling Redken to the position of undisputed leader in luxury hair care.

Shades EQ, launched in 1983, revolutionized the world of hair color. This iconic product has received numerous awards for its innovation and outstanding performance, consolidating Redken's position as a visionary in the field of hair beauty.

Redken's commitment to educating professionals has also been widely recognized. Its training programs and seminars are considered a benchmark in the industry, educating a new generation of expert hairdressers.

Beyond the formal awards, Redken's greatest recognition lies in the loyalty of its customers. Millions of people around the world trust Redken to enhance their hair, testifying to the effectiveness and exceptional quality of its products.

Each Redken product is the fruit of in-depth scientific expertise and a passion for hair beauty. This quest for excellence continues to inspire and transform the industry, making Redken a symbol of innovation and luxury in the world of hair care.

Redken

Brand products Redken

The New York Essence of Hair Innovation

The Redken Odyssey: From Vision to Excellence

The Olfactory Essence of Hair Excellence

Redken Excellence: A Symphony of Recognition