Parfums Wella - Sobelia

The German Heritage of Hair Excellence

Born in Germany, Wella Professionals embodies the perfect blend of tradition and innovation in the world of hair beauty. Founded by Franz Stroher, a passionate visionary, the brand has forged a reputation for excellence by meeting the specific needs of every hair.

The essence of Wella lies in its ability to fuse science and passion. The Invigo and Wella Elements ranges offer a unique sensory experience, with formulas rich in natural ingredients that respect the scalp and the environment. The Eimi line lets you express your creativity with sophistication.

Wella Professionals' philosophy revolves around an unwavering commitment: to offer high-quality hair solutions that meet the highest standards. Each product, the result of in-depth research, guarantees an experience of complete well-being for hair and scalp. With Wella, every strand is pampered, revealing its natural beauty for perfect styling and healthy-looking hair.

A Century and a Half of Hair Innovation

For over 140 years, Wella Professionals has embodied excellence in the art of hair care. Founded in 1880 by Franz Ströher, this German brand has constantly pushed back the boundaries of innovation.

At the beginning of the 20th century, Wella revolutionized hairdressing with the first perm. The 1930s saw the birth of the Wella Junior, the first portable perm appliance, and Kolestral, the pioneering protective balm.

The 1950s saw the birth of Wella, the first portable perm appliance.

The 1950s marked a turning point with the launch of Koleston, the first nourishing coloring cream. This was followed by major innovations such as the Koleston 200 with its pale shades and the 300 series with its deep hues.

Today, Koleston is used as a hair colorant.

Today, Wella reigns supreme in global hair color. Products like Fusion for damaged hair and Oil Reflections for shine offer intensive care with spectacular results. The EIMI range allows hairdressers to express their creativity without limits.

Wella Professionals transcends simple hair care. It's a philosophy celebrating creativity, innovation and well-being, where each product becomes a unique sensory experience.

An Olfactory Symphony for the Senses

Wella is the art of sublimating beauty through enchanting fragrances. Each fragrance is a delicate composition, designed to awaken the senses and nourish the soul.

Wella essences caress the hair like a fragrant breeze, bringing softness and comfort. The ingredients, carefully selected from nature's treasures, combine capillary benefits and olfactory pleasure.

The sensory experience.

The Wella sensory experience invites you on a unique olfactory journey. Each fragrance tells a story, evokes an emotion, celebrates a moment of pure voluptuousness. These fragrances accompany you throughout the day, like fragrant talismans instilling confidence and freedom.

With Wella, hair care becomes a ritual of well-being, a moment of relaxation where delicate scents envelop the senses. Wella fragrances are an ode to beauty, a hymn to joie de vivre. Let yourself be enchanted by these emblematic fragrances and discover a universe where luxury and well-being merge in harmony.

Wella : The Art of Harmonious Living

In a world in search of well-being, Wella stands out as a forerunner of holistic beauty. For 135 years, this legendary brand has evolved in symbiosis with feminine aspirations, offering hair experiences that transcend aesthetics to touch the soul.

Koleston Perfect Innosense revolutionizes the art of hair coloring by marrying performance and well-being. This innovative formula, enriched with the molecular miracle ME , offers a chromatic experience respectful of hair and skin health, creating a perfect balance between beauty and well-being.

Each Wella creation is designed to awaken the senses and nourish the spirit. Precious ingredients, voluptuous textures and subtle fragrances orchestrate a sensory symphony inviting serenity and introspection. Wella salons metamorphose into havens of peace where every woman can find her inner and outer balance.

Wella embodies more than a hair brand; it's a philosophy advocating harmony with oneself and nature. By integrating sustainable practices and ethical values, Wella is committed to being a beacon of positivity for the planet and its followers.

In a world in search of harmony between beauty and consciousness, Wella traces a luminous path towards holistic well-being, where every gesture becomes an act of love towards oneself and the Earth.

Wella

Brand products Wella

The German Heritage of Hair Excellence

A Century and a Half of Hair Innovation

An Olfactory Symphony for the Senses

Wella : The Art of Harmonious Living