Calvin Klein

Calvin Klein: The New Yorker in fragrance fashion

Born in 1942, Calvin Klein is the founder of his own ready-to-wear brand, inspired by the sportswear of the working-class neighborhoods of his native Bronx. The American quickly established himself on the fashion scene, offering a wide range of products in all categories. Calvin Klein wasn't founded until 1968, but before then, the company's founder had learned the codes of the luxury world from a number of people who would play an important role in his career. First of all, there was his friend Ralph Lauren, who also founded his own ready-to-wear brand. Then there was Baron Nicolas de Gunzburg, who protected him and trained him in the fashion business, since Klein worked with him for five years.

Calvin Klein founded his company in 1968 with his friend Barry Schwartz, and the gamble paid off. Klein and Schwartz quickly became popular, for while the American's luxury was within the industry average, Klein opted for simplicity. His Calvin Klein brand quickly became an icon in the United States. The company, which spans ready-to-wear, perfumes and luxury accessories, enjoys a very positive global image, enabling Calvin Klein to structure his business and sell it in 2002 to the American Phillips-Van Heusen Corporation.

Calvin Klein and the development of clothing

Long before the brand's consecration in the perfume field, Calvin Klein enjoyed unqualified success in its ready-to-wear debut. The designer's ingenious ideas were partly due to his apprenticeship with Baron de Gunzburg in the 1960s. Yet Calvin Klein's recognition in the garment world came late, as it was not until 1987 that his transparent bra legitimized the brand among women. Sales are estimated at 487,000 units. Better still, when it comes to jeans, the company has an almost equal rivalry with the benchmark Levis. Calvin Klein has perfectly understood the importance of clothing for his company. The American company's sales of clothing and underwear are estimated at over $700 million.

Calvin Klein eau de toilette and celebrities

Calvin Klein has no qualms about adapting its successes into eau de toilette or eau de parfum. The most striking example is the CK One Gold eau de toilette, the third in the CK One range. This new creation from the 1990's was favorable to its creator, who simply brought out other flavors to be universal. Jasmine, Sage and Bergamot make up this collector's fragrance by Calvin Klein. And let's not forget the many celebrities who have been ambassadors for the brand. Kate Moss and Scarlett Johnson are just two of the celebrities who have been Calvin Klein ambassadors.