Moschino

Franco Moschino, the Italian "Jean-Paul Gaultier"

From his beginnings alongside Gianni Versace in 1971 to the creation of his clothing brand Cadette in 1982, Moschino always had a sharp pencil stroke. In the 80s, when he created the Moschino house, the designer's ambition was to let his creativity speak. This resulted in very colorful, whimsical, and original collections: Moschino's "touch" disconcerts, surprises, and fascinates.

While his boutiques began to flourish in Italy, Moschino became one of the first designers to address the issue of ecology. He was perfectly aware of the unfortunate link between fashion and harm to nature. But the couturier didn't just stop at words and presented, during the 90s, the first ecological furs.

Following his death in 1994, the fashion world was aware of losing one of the greatest designers of his time. Franco Moschino will nonetheless endure through his creations which are, even today, imbued with his characteristic style. His convictions have, for their part, found a certain echo in a society that is very aware of - and sensitive to - current environmental issues.

Always top-notch advertising campaigns

If, today, Moschino needs no introduction, it's surely because the luxury house has always known how to surround itself with the most trendy celebrities to represent its perfumes. In 2011, it was the stunning Kendra Spears who became the face of Moschino's new women's fragrance: the floral and enchanting Pink Bouquet. For the launch of Fresh Couture, supermodel Linda Evangelista took on the task: a polished and very "clean" advertising campaign. Finally, in 2019, Moschino made a strong statement by having model Kendall Jenner walk the runway with a bottle of Women's Wear Daily.