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Atkinsons

Atkinsons

Since 1799, Atkinsons has embodied the art of British perfumery with unrivalled elegance. Founded by James Atkinson, this perfume house has spanned the centuries, creating sophisticated fragrances that captivate the senses. From the British royal court to the celebrities of the day, Atkinsons has always been synonymous with luxury and refinement. Its fragrances, inspired by the treasures of ancient Egypt and the legends of history, transport you to a world of eternal beauty. Each note, each chord, is a tribute to the art of living with intensity and passion. Atkinsons is the essence of eternity, a promise of sophistication and glamour that accompanies you at every moment.

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The British Essence, An Incomparable Signature

Atkinsons, the jewel of British perfumery, has its roots in the heart of London, where James Atkinson founded his house in 1799. Official perfumer to the British royal family, Atkinson has woven an olfactory history of legends and illustrious figures, from the Duke of Wellington to Napoleon and the Tsarina of Russia.

Atkinsons' identity is deeply rooted in English tradition, sublimated by a touch of exoticism and sophistication. The brand's creators excel in the art of combining British heritage with modern fragrance, creating fragrances that are both classic and avant-garde.

Atkinsons' distinctive characteristics are revealed in the masterful use of fresh, rich notes, such as juniper, rose and black tea, sublimated in creations like 24 Old Bond Street. The brand also stands out for its collections inspired by real-life stories, such as The Nuptial Bouquet, an olfactory evocation of Queen Victoria's bridal bouquet.

The integration of oriental influences, notably in the Oud collection, testifies to Atkinsons' openness to the world, elevating the oud to the pinnacle of femininity and sensuality. The brand's emblem, the bear, a symbol of strength and elegance, recalls the audacity of James Atkinson and his legendary establishment at 24 Old Bond Street.

An Olfactory Epic Through the Centuries

In 1799, James Atkinson, a daring young Englishman, arrived in London with a bear in the flesh, ready to conquer the capital with his miraculous bear fat. This spectacular entrance marked the beginning of a fragrant odyssey that would span the centuries.

Atkinson's establishment at 44 Gerrard Street soon became the place to be for elegant Londoners. In 1800, the launch of the emblematic 24 Old Bond Street eau de Cologne seduced the aristocracy and celebrities, from the Duke of Wellington to the Tsarina of Russia.

1826 marks a turning point: King George IV grants Atkinsons the prestigious title of official perfumer to the Royal Court, consecrating its international renown.

Over the decades, Atkinsons continues to innovate, creating fragrances that capture the essence of each era while remaining true to their British heritage.

In 2020, the acquisition by EuroItalia opens a new chapter. Iconic collections such as The Emblematic Collection and The Legendary Collection now stand alongside The Oud Collection and The Contemporary Collection, combining tradition and modernity.

Today, Atkinsons perpetuates its heritage of luxury and elegance, continuing to delight the senses of refined fragrance lovers the world over.

Timeless Fragrances, a Living Heritage

Atkinsons, an exceptional British perfumery house, offers an olfactory journey through emblematic, iconic and contemporary creations that defy time.

Born For Eternity embodies the quintessence of Atkinsons luxury. Its notes of saffron and incense evoke the eternal grandeur of Tutankhamun, immersing the wearer in an aura of power and mystery. A fragrance that transcends time, just like the pharaoh himself.

Shine Despite Everything, inspired by the legendary Sarah Bernhardt, is a veritable olfactory manifesto. This audacious creation celebrates the intensity of life, captivating the senses with its complex, bewitching bouquet. An ode to resilience and eternal beauty.

Atkinsons fragrances are the fruit of collaborations with renowned noses such as Violaine Collas, Christine Nagel and Maurice Roucel. Each fragrance tells a unique story, inviting you on a sensory journey into worlds of refinement and elegance.

From majestic oud to delicate flowers and precious woods, each note is meticulously selected to create fragrances that are both timeless and resolutely modern. Atkinsons continues to push back the boundaries of fragrance art, offering olfactory works that celebrate beauty in all its forms.

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