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Acqua Di Parma

Acqua Di Parma

The reputation of Italian know-how is well established. The luxury house Acqua Di Parma is a perfect example: more than 100 years after its foundation, it remains the representation of Italian masculine elegance. Let's look back at the history of this exceptional house.

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Brand products Acqua Di Parma

Acqua di Parma, the Italian luxury house

Founded in 1916 in Parma by Baron Carlo Magnani, the luxury house quickly specializes in perfumes, leather goods, and scented candles. For the heir of one of the wealthiest families in Parma, this house was born from a desire: to create a perfume that matched him. From this, the famous Acqua di Parma Eau de Cologne, "Colonia," was born. The brand, bought in 1993 by several Italian tycoons, develops at high speed. It quickly makes a place for itself in the luxury market, particularly thanks to the quality of its products and the renowned Italian know-how. Boutiques open everywhere in Italy and the Acqua di Parma house becomes known to all. The ultimate achievement? The acquisition of the brand by LVMH in 2001, which decides to make it its protégé. Today, the brand's story continues to be written in golden letters...

Customers seduced by the quality of Acqua di Parma products

Boutiques, spas, institutes... The Acqua di Parma brand is evolving on all fronts. In Milan, but also in Paris and Venice, the luxury house is invaded by consumers ever more seduced by the brand's products. While the brand continues to develop several new creations for men and women, it seems unable to match the success of Colonia, that oh-so-iconic eau de cologne with its citrus and lavender notes. However, the Blu Mediterraneo, Signatures of the Sun, Le Nobile and Note di Colonia ranges are also, in their own way, must-haves for the brand. Beyond perfumery, the Acqua di Parma brand continues to offer its customers leather accessories of immense quality, exceptional scented candles and revolutionary hair and body care products.

The desire to highlight man and his natural charm

The brand's attention to the image of the man is also noteworthy. Founded by a man who wanted to find the fragrance of his dreams, the luxury house continues to work for masculine well-being. That's why it offers a "Barbiere" range of 22 products dedicated exclusively to men. Shaving oil, moisturizer, emulsion, shampoo, serum, mask and scrub, as well as shaving accessories (shaving brush and razor) are the highlights of this collection for men. Italian class and elegance are, above all, about taking care of yourself!

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