Parfums Floris London

The Essence of British Elegance

Floris London, a true institution of British perfumery, embodies the very essence of tradition and refinement since 1730. Founded by the visionary Juan Floris, this family-owned house has traversed centuries while jealously preserving its independence and passion for creating exceptional perfumes.

Under the guidance of Edward Bodenham, direct descendant of Juan Floris and current guardian of this olfactory heritage, Floris London perpetuates the art of perfumery with a precision and devotion that honor its illustrious past. Each fragrance is a masterpiece that captures the soul of flowers, precious woods, and rare spices, thus creating olfactory experiences of unparalleled richness.

The brand distinguishes itself through its privileged connection with the British royal family, holder of royal warrants that attest to its excellence and prestige. Floris creations have seduced illustrious personalities, from Winston Churchill to Marilyn Monroe, thus becoming olfactory witnesses to History.

Floris London perfumes are characterized by their delicacy and elegance, offering a refined alternative to the more intense fragrances often associated with French and Italian houses. Each creation is an invitation to a sensory journey, evoking emotions and memories with quintessentially British subtlety.

An Olfactory Saga Since 1730

The history of Floris London is an olfactory journey through the centuries, steeped in British elegance and tradition. In 1730, Juan Famenias Floris, a visionary from Menorca, laid the foundation for what would become a true perfumery dynasty.

In the prestigious St. James's district of London, Floris opened its first shop on Jermyn Street. His creations, inspired by the Mediterranean scents of his childhood, quickly captivated London's high society. In 1820, the brand received its first royal warrant, establishing its expertise as a comb maker for King George IV.

Over the decades, Floris became the preferred perfumer of celebrities and influential figures. Winston Churchill, Marilyn Monroe, and Florence Nightingale succumbed to the charm of its fragrances. The house even created bespoke perfumes for the royal family, including a special creation for the wedding of the Duke and Duchess of Sussex in 2018.

Today, the ninth generation of the Floris family continues this olfactory legacy. The original formulas, carefully preserved in a leather-bound book, continue to inspire contemporary creations. Floris London remains true to its roots while embracing innovation, offering an authentic and timeless fragrance experience.

Timeless and Avant-Garde Fragrances

Floris London's creations are true olfactory odysseys, combining the heritage of a three-hundred-year-old house with a resolutely contemporary vision. Each perfume is a sensory narrative that transports the soul into a universe of British refinement and elegance.

Among the house's emblematic jewels, White Rose stands out for its floral delicacy, evoking the purity and grace of an English garden in the early morning. Bergamotto di Positano, on the other hand, is a vibrant ode to the Mediterranean, blending notes of sun-drenched citrus with the marine freshness of the Amalfi coast.

More recent creations, such as Golden Amber, invite you to explore new olfactory horizons. This fragrance, inspired by the golden shores of Lake Garda, offers a rich and complex symphony where precious amber marries with woody essences and floral accords, creating a sensory experience of unprecedented depth.

Each Floris London perfume is an olfactory work of art that tells a unique story, an invitation to discover new worlds and explore the depths of the soul through the enchanting prism of scents. These iconic fragrances testify to the brand's unparalleled expertise and passion for the sublime art of perfumery.

Crowned Excellence

For nearly three centuries, Floris London has embodied the pinnacle of British perfumery, a legacy of excellence recognized and celebrated worldwide. The house, founded in 1730 by the visionary Juan Famenias Floris, has won the hearts of monarchs and the most illustrious personalities, thus becoming the olfactory witness of History.

The historic Jermyn Street boutique, a true showcase of perfumery, has become a pilgrimage site for lovers of exceptional fragrances. It is in this sanctuary that unique creations are born, the fruit of ancestral know-how and a relentless quest for excellence.

The supreme recognition of Floris London lies in its royal warrants, a tradition dating back to 1820. This exceptional distinction testifies to the incomparable quality and unmatched prestige of the house's creations. Each Floris fragrance is thus imbued with a nobility and elegance worthy of the highest spheres of British society.

Beyond royal honors, Floris London perfumes have seduced the most demanding critics and the sharpest noses in the industry. Their presence in the private collections of the most discerning connoisseurs is an eloquent testimony to their excellence and refinement.

Floris London doesn't just create perfumes; it offers a total sensory experience, an invitation to explore a world where the British art of living blends with olfactory innovation, for the greatest pleasure of the senses and the mind.

Floris London

Brand products Floris London

The Essence of British Elegance

An Olfactory Saga Since 1730

Timeless and Avant-Garde Fragrances

Crowned Excellence