Parfums Yardley London

Yardley London

Since 1770, Yardley London has embodied the very essence of British elegance in the world of perfumery. Inspired by the lush flora of the English countryside, this legendary house has made natural ingredients its signature. English lavender, grown with devotion in the verdant fields of southern England, has become the brand's emblem.

From the Great Exhibition of 1851 to the effervescent years of the Swinging Sixties, Yardley London left its indelible mark on the history of perfumery. Today, the house continues to seduce the senses with creations that skilfully blend age-old tradition with bold innovation.

The Essence of British Elegance

Yardley London, the quintessence of English perfumery, is distinguished by an olfactory heritage dating back over two centuries. Founded in 1770 by the Cleaver family, this iconic house embodies the very soul of British luxury and refinement.

Every Yardley London creation is imbued with the English spirit, from delicate soaps to sophisticated fragrances. The brand's master perfumers favor natural ingredients from the fertile lands of England, such as the precious lavandula angustifolia, selected for its exceptional olfactory qualities.

Yardley London's DNA is based on an unchanging triptych: a relentless quest for quality, a deep attachment to authenticity, and an absolute respect for its heritage. Emblematic fragrances such as English Lavender and English Bluebell evoke bucolic scenes of sun-drenched fields in bloom, while skincare products offer a sensory experience imbued with luxury and well-being.

Honored with six Royal Warrants, Yardley London embodies British excellence and refinement. The brand draws on its rich past to create products that combine age-old tradition with avant-garde innovation, offering its customers a unique and authentic olfactory experience.

Two and a Half Centuries of Exceptional Fragrances

The history of Yardley London, the flagship of British elegance, spans more than 250 years. Founded in 1770 under the aegis of the Cleaver family, the brand flourished under the leadership of William Yardley, who bequeathed his family name to the company. In the 19th century, Yardley London established itself as one of England's most prestigious perfume houses, proudly presenting its creations at the Great Exhibition in London in 1851.

The dawn of the 20th century saw the opening of the first Yardley London boutique on prestigious Bond Street, quickly becoming a sanctuary for lovers of refined fragrances. In 1921, the brand received its first Royal Warrant, a distinction renewed on several occasions.

The 1960s marked a bold turning point for Yardley London, which teamed up with the McLaren Formula 1 racing team and launched iconic advertising campaigns featuring iconic models such as Twiggy. The brand continued to innovate, developing exceptional fragrances and skincare products, including the must-have English Lavender.

Today, Yardley London remains true to its roots while embracing modernity. Its creations combine tradition and innovation, favoring natural ingredients and eco-responsible production methods. The brand continues to captivate aficionados the world over, thanks to its unique savoir-faire and unwavering commitment to excellence and refinement.

A Bouquet of Timeless Fragrances

Yardley London, England's iconic perfume house, is renowned for its authentic, refined floral creations. Its fragrances are true works of olfactory art, evoking the wild beauty of English fields and the traditional scents of the kingdom.

Lavande Anglaise: This classic, timeless fragrance is the very embodiment of royal history and British tradition. Since 1770, Yardley London has celebrated this aromatic plant, revered for its soothing virtues and bewitching fragrance.

La Rose Rouge: A sensual, floral creation that captures the essence of Moroccan rose and Indian tuberose absolute. This fragrance seduces with its richness and depth, evoking English gardens in full bloom.

Le Sable de Bois: An exotic, nostalgic fragrance that blends fresh, floral notes with a woody heart and a warm, spicy base. Inspired by summer, this creation adds a touch of mystery and seduction to the Yardley London range.

La Marguerite Royale Anglaise: An elegant, fresh fragrance, evocative of flowering meadows under the spring sun. Vivid notes of green leaves and apple mingle with a floral heart of hyacinth and white rose, sublimated by warm notes of sandalwood and musk.

La Clochette Bleue Anglaise: A light, feminine fragrance, created with top notes of bergamot and blackcurrant, followed by a floral heart of bells, jasmine, lily of the valley and peony, enhanced by notes of peach and vanilla in the base. A true tribute to the wild flowers of the English countryside.

A reputation crowned with excellence

Yardley London, a British institution founded in 1770, has stood for elegance and refinement over the centuries. Its fragrances and skincare products, steeped in royal history, bear witness to an unrivalled tradition of excellence.

From its humble beginnings, Yardley London has captured the hearts of connoisseurs with its unique and authentic creations. The brand boasts six royal mandates, the ultimate testament to its excellence and fidelity to the values of quality and tradition.

The essence of English lavender, carefully cultivated in the verdant fields of southern England, is at the heart of Yardley London's identity. This royal plant, prized for its therapeutic virtues and enchanting fragrance, has inspired generations of Yardley perfumers. The brand's emblematic logo, inspired by Francis Wheatley's painting "The Flower Sellers", pays homage to this iconic flower.

Today, Yardley London continues its heritage by creating fragrances and skincare products that combine age-old tradition with avant-garde innovation. Its creations, such as English Lavender and English Bluebell, bear witness to the brand's expertise and passion for natural, authentic fragrances. Yardley London remains the epitome of British elegance and sophistication, offering fragrance lovers a unique and unforgettable sensory experience.

Yardley London

Brand products Yardley London

The Essence of British Elegance

Two and a Half Centuries of Exceptional Fragrances

A Bouquet of Timeless Fragrances

A reputation crowned with excellence