Acqua di Parma, the Italian luxury house
Founded in 1916 in Parma by Baron Carlo Magnani, the luxury house quickly specializes in perfumes, leather goods, and scented candles. For the heir of one of the wealthiest families in Parma, this house was born from a desire: to create a perfume that matched him. From this, the famous Acqua di Parma Eau de Cologne, "Colonia," was born. The brand, bought in 1993 by several Italian tycoons, develops at high speed. It quickly makes a place for itself in the luxury market, particularly thanks to the quality of its products and the renowned Italian know-how. Boutiques open everywhere in Italy and the Acqua di Parma house becomes known to all. The ultimate achievement? The acquisition of the brand by LVMH in 2001, which decides to make it its protégé. Today, the brand's story continues to be written in golden letters...