Parfums Prada - Sobelia

Prada

Miuccia Prada, current president of the Italian brand of the same name, demonstrates a creative vision that ensures her an iconic image in the fashion world. Prada perfumes for women and men follow this trend and combine innovation, tradition, and quality while rhyming craftsmanship with technology. Whether eau de parfum or eau de toilette, you will consistently find all the luxury of a great Italian fashion brand.

Prada, an Italian family business

For several years, many firms have been working to create perfume models, each more interesting than the last. Among the brands that have established themselves in this sector, we undoubtedly have the Prada brand, which is also a luxury brand. Currently, it has positioned itself as one of the best in the market. However, this has not always been the case.

We all know that the greatest successes always have a story filled with twists and turns, which ultimately lead to a happy ending. Prada is first and foremost an Italian family business. It was founded in 1913 by Mario Prada and his brother Martino under the name Fratelli Prada. At the time, as you can imagine, it was not a company like what we know today. Their specialty was leather goods.

Thus, using leather, they manufactured useful objects such as bags, wallets, purses, belts, jewelry, to name just a few. Their products were of almost impeccable quality. This, without a doubt, earned them a very good reputation even back then: although they were not as famous as today, most of their clients were also among the wealthy.

Prada, the Italian success from leather goods to perfumery

Everything was going well until 1950, when the company hit a dead end. The number of customers dropped dramatically and everything had to be rebuilt. Even though women had not been allowed to take the reins of the company for a long time, it took the arrival of a granddaughter of the founder to change things. In 1978, Miuccia Prada took charge of taking over her grandfather's business and getting the firm back on track.

This initiative by the daughter who had barely finished her degree in political science would be decisive for the company. Indeed, with the help of her husband Patrizio Bertelli in management, they made many crucial decisions. Since the models manufactured in the meantime by her parents were no longer fashionable, she opted for a redesign of the products, in favor of a resolutely more modern brand image.

We have, for example, the use of Nylon as a material for manufacturing various garments. Not to mention the adaptation of different models to contemporary requirements. Now, the Prada brand is part of the firms symbolizing luxury and affluence, like Versace, Louis Vuitton, and many others. It launched into perfume manufacturing in 2000, and also established itself in this sector. Let's discover some of its creations.

A fragrance story launched in the 21st century

Perfume is like an identity: when you use it, it represents an integral part of your personality. This is why it's important to do everything to find your brand, and especially the ideal scent for you. After all these years in clothing and accessories, Prada waited until the year 2000 to release its first perfume.

One of the first Prada perfumes for women to achieve real success is Amber, released in 2004. With its experience in satisfying the clothing tastes of wealthy women, Prada was able to produce a perfume that gives a unique scent to the female gender. Without delay, this perfume was adopted by a very large audience. Later, they would also think about men.

Moreover, the firm gave everything necessary to manufacture a masculine perfume. Subsequently, a large number of models would follow. We can mention, among others, Prada Candy which was launched in 2011, Luna Rossa released in 2012, among many others. Not all of them received the same success.

The best Prada fragrances

The Italian brand is no longer just a small perfume factory. Each year, it brings a new product, for the pleasure of its customers. This enhances the prestige of its range. We have made a small selection of the most used ones for you.

Prada Candy is one of the most appreciated by the brand's customers. It is often ranked in the top products of the brand. Made for feminine use, this eau de toilette has a good concentration of perfume, with a unique scent. It's a real pleasure for the sense of smell.

One of the first fragrances from the house to have met with real success is of course the Prada perfume for men. With a well-complementary composition of iris and amber, this perfume has a scent that will mark you as soon as you encounter it. It is certainly ideal for men of value.

In the perfumery sector, iris is recognized as one of the flowers with an irresistible fragrance. In Prada Infusion Iris, all the value of this fragrance is highlighted by the Italian brand. A perfume that does not leave many lovers of good scent indifferent. It first enhances the woman and gives her greater consideration from her admirers.

Some emblematic figures of Prada

The promotion of perfumes is a bit like other fashion products: you need a brand ambassador. Prada has always sought the most suitable people to promote each of their fragrances. One of the most notable episodes of their choices is that of "Prada man" and "Prada woman," where the brand chose four ambassadors. We have Mia Goth, Ansel Elgort, Mia Wasikowska, and not forgetting Dane Dehaan.

In short, despite all these years, Prada remains one of the best companies in the perfume manufacturing sector. Its brand still inspires wealth, luxury, nobility; all attributes that it has always deserved.