Parfums Yves Saint Laurent

Yves Saint Laurent

Yves Saint Laurent's olfactory creations are closely linked to his professional and personal life. The perfume "Y" for women, the first in the range, is reminiscent of his homeland and his haute couture creations. Yves Saint Laurent fragrances take us on a journey.

This invitation to travel takes us to the Orient with his "Opium" fragrance. With "Paris", the designer invites us to look at Paris in his own way: a romantic, flowery city of light. Yvresse" is a humorous nod to luxury, based on the name of its creator. Indeed, this fragrance was originally named champagne: one of the most representative symbols of luxury.

Yves Saint Laurent perfumes are generally packaged in bottles whose shape and design are linked to the perfume's name, to enhance the harmony of the whole.

Yves Saint Laurent, noble couture à la française

Over the years, there have been a number of imposing firms in the fashion industry. In France, there are several, each more impressive than the last. One that stands out is the legendary Yves Saint Laurent, or YSL. Whether you're a customer or not, you're bound to have heard of this brand.

If you're looking to buy Yves Saint Laurent fragrances for men or women, it's obvious that you need to find out more about the brand. Here are the origins of the man and the brand that undeniably contributes to France's renown in the perfume world.

Yves Saint Laurent: audacity and talent

The Yves Saint Laurent brand name has always been a symbol of French class. This is because of its distinctive and original creations. Surprisingly, it didn't take long for the brand to earn this status after its creation. Its history speaks for itself.

The man whose name the couture house bears is a great fashion designer. In his early days in couture, he worked for years at the famous Dior fashion label. However, in 1961 he had the ingenious idea of creating his own fashion house with his legendary collaborator Pierre Bergé.

Once this decision was made, the two men, with the help of several collaborators, began their first creations. Despite their laudable and audacious ambitions, they lacked substantial financial backing. So they found their first American investor: Jean Mack Robinson.

Robinson later withdrew, as the first creations were not as successful as they had hoped. Yves Saint Laurent and his partner had to find other financial help. That's where American David Solomon came in, and he was very lucky, to say the least. Indeed, the new company's business began to boom.

In 1966, the firm opened its first luxury ready-to-wear store in Paris, followed by New York and then London. The way the company's returns finally took off enabled the founders to buy out the American's share in the business. They thus became full owners of the fashion house, seven years after its foundation.

Yves Saint Laurent: the French touch in perfume

In the apparel sector, Yves Saint Laurent is a true icon; the same is true of perfumery. Like many fashion houses, the French firm has found a way to accompany its models with fragrances. It's now impossible to name the world's best perfumes without referring to Yves Saint Laurent fragrances.

It took just two years for the brand's famous creator to perfect the first Yves Saint Laurent fragrance for men. It was the mythical "Y", the first in a long series of fragrances. A few years later, the brand introduced Yves Saint Laurent fragrances for women. He launched "Le Parfum Rive Gauche", which was well received by Parisian women.

Between admiration and the pursuit of luxury, many began to adopt YSL fragrances exclusively. Several other products were developed to complete the range of dream fragrances. In 1981, for example, Pierre Bourdin created "Kouros". Once again, it piques the interest of men looking for a unique fragrance.

Then there's "Opium", released a little earlier in 1977. With a blend of well-selected floral scents, it's made for women. The final result is a fragrance that inspires sensuality and a very romantic air. Many women have adopted it without further ado.

Colorful muses for the Parisian fragrance

In this never-ending adventure of creation, the French firm has now produced a large number of products, all of which are highly appreciated. However, like all great fashion houses, Yves Saint Laurent positions itself as a brand for the upper class. Its timeless creations express this philosophy.

However, to sum it all up, Yves Saint Laurent is the expression of a chic and classy France. For example, when you think of a perfume that refers to the city of Paris, you think of "YSL Paris". The same is true of "Rive Gauche" and many other Yves Saint Laurent products.

As with all brands, Yves Saint Laurent also had to find muses for its fragrances. This has undoubtedly produced a large number of stars of all kinds over the years. We can mention a few recent names, such as one of the members of the group Maroon 5, Adam Levine, who represents the perfume "Y". There's also the American singer, model and actress Zoë Kravitz, for "Black Opium".

Yves Saint Laurent

Brand products Yves Saint Laurent

Yves Saint Laurent, noble couture à la française

Yves Saint Laurent: audacity and talent

Yves Saint Laurent: the French touch in perfume

Colorful muses for the Parisian fragrance