Parfums Cartier

Cartier: The Parisian House of Perfume

The Cartier family is a famous company that finds its origins well before many others in the world of fashion. Founded in 1847 by the family, it quickly established itself as a reference in the field of watchmaking. Louis Cartier would be the main actor in this. Deciding to accelerate its development from the early years, Louis Cartier undertook a rapid installation in Paris and then in London to sell jewelry, for which he was quickly recognized as a reference. From the beginning of the twentieth century, the House of Cartier took advantage of this to enlist celebrities who particularly appreciated the first watches and jewelry made by the house. Moreover, in the early 1910s, the company set up a third store in New York. The House of Cartier is primarily known for its watches that made the company successful for decades, but also for jewelry, which allowed the internationalization of the Cartier Company.

It continues to develop in various luxury avenues with watches and jewelry, the art of decoration and perfumery. The founders of the company also had a taste for travel as Pierre and Louis Cartier were constantly searching for precious stones and rare metals to make watches and jewelry. The Cartier company develops several models such as the Tank watch, and the use of Cartier products in film productions reinforces the brand's notoriety worldwide. In the 1980s, the Cartier company developed its contemporary art foundation and used it to build up a vast historical collection of its watch and jewelry products. Cartier decided on a new development in the 1900s with the first perfume cases, but the first fragrances of the brand are estimated to have appeared in the late 1970s and early 1980s.

Cartier perfumes, an ambitious and symbolic stance

To play with symbols, Cartier uses its reference emblem, the Panther, which illustrates the creation of the panther perfume in 1987. Simply put, Cartier sees it as a significant representation of the free, enchanting, and ambitious woman who paces her life with passion. Moreover, the symbolism around Cartier's panther perfume is strong as its decoration is quite original: it's the Cartier style that is admirably represented with boldness, technicality, and ambition. From an aesthetic point of view, the Cartier panther visible on the perfume is a very precise glass cutting that represents the first model from 1987. So here we have the most typical and striking Cartier perfume for women.

This ingenious creation by the House allows the perfume to quickly establish itself from its beginnings. It was re-released in 2014 in a fresher version with a more geometric design in its favor. The Cartier Panther develops quite ambitious flavors with gardenia and white petal flower accompanied by Cypress. This typically feline composition is thus another symbol for the representation of the feminine panther. The panther perfume is ideal for women who love creamy flavors to seduce, be free, and untamed.

Cartier perfumes for men

On the men's perfume side, Cartier remains equally ambitious; as evidenced by the Déclaration fragrance, which pays homage to the house's spirit of conquest. Conquest through travel, conquest of romantic feelings, conquest of innovation. In this Cartier Déclaration collection, we find all the symbols of the brand's beginnings by its founders. Déclaration is also the creation of a very refined model with a masculine form represented by a heart-shaped bust, the love of perfume, the love of the world, the love of women... the man makes his declaration through an eau de parfum. The composition of the Déclaration perfume is essentially spices and woods.

A symbol of the brand, the Déclaration d'un Soir perfume pays tribute to Paris, the City of Light and welcoming to the House of Cartier. Even better since the fragrance's ardor is represented by its main ingredient, pepper, which is still popular within the house today. Declaring oneself ardent and in love with a pepper fragrance also proves that anything can happen in the evening in Paris.

Stars at Cartier

The House of Cartier is inseparable from the world of celebrity and show business. The company very early on knew how to convince celebrities to collaborate with it for product placement that made its success. In the early 1900s, the first movie stars fell under the charm of the House of Cartier. Indeed, there were first the Americans with Hollywood cinema. Then, many French celebrities would use Cartier products, including jewelry and watches. In short, the House would benefit from incredible publicity, such as with Jean Cocteau in the 1950s, or Michael Douglas in the 1980s, wearing a gold Santos watch.

The Duchess of Cambridge, during her wedding to Prince William in 2011, wore a Cartier tiara. Royalties from around the world, like the princely couple of Monaco and the King of Albania, have perfectly understood the Cartier symbol. And if we go back to the early 1840s, we find Empress Eugénie who was one of the first customers of the Cartier company. It is with these first names that the company made a place for itself in the world of watchmaking and jewelry in Paris and the rest of the world. The House of Cartier associates itself with female celebrities of cinema with symbolic figures such as Tina Turner or Sharon Stone. Cartier has a star-studded address book that still looks good today, as the House of Cartier is still very well represented in the world of cinema and luxury. The Parisian house still has its New York and London stores, as well as its headquarters in Paris with a large multi-level boutique.

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Brand products Cartier

Cartier: The Parisian House of Perfume

Cartier perfumes, an ambitious and symbolic stance

Cartier perfumes for men

Stars at Cartier