Parfums Shiseido

Shiseido

Shiseido, the perfumery brand that embodies the essence of Japanese beauty. Since its creation in 1872, Shiseido has merged art and science to create exceptional fragrances that evoke the mysteries of the Orient. With creations like Hanatsubaki, inspired by the camellia flower, and Zen, which captures the essence of Japanese philosophy, Shiseido transports the senses into a world of refinement and sophistication. Each perfume is a work of art that reveals inner and outer beauty, offering a unique and captivating sensory experience.

At the crossroads of East and West

Now renowned worldwide, Shiseido (literally translatable as "Resources / Life / House") was born in 1872 in the heart of a Tokyo still barely open to the outside world; initially, it was a discreet pharmacy that sold toothpaste and a body lotion, developed by Anirobu Fukuhara, a former pharmacist for the Japanese fleet. His wish? To offer an innovative, modern, and westernized alternative to his country's traditional remedies; the success was immediate. The Eudermine lotion continues, moreover, to make loyal followers to this day.

Shiseido's secret? A formula that hasn't changed since its beginnings: the perfect blend of traditional Eastern phytotherapy and silky, precious galenicals, so that every woman, regardless of her needs and skin type, is accompanied in her quest for a personalized routine that is effective and rich in sensory experience. The luxury of the packaging, the preciousness of the active ingredients, and Shiseido's holistic philosophy make it a must-have in the beauty routine of today's women. The brand is also present in 89 countries worldwide, adapting to the beauty concerns of the 4 corners of the planet.

Reveal all the beauties

From skincare to makeup, including sun protection and fragrance, Shiseido accompanies women in their complete beauty routine, throughout the seasons and according to their skin's needs. Each product has been meticulously thought out and designed to meet a triple requirement: provide fundamental plant-based care, respect the natural beauty of each user, and transform the twice-daily routine into a true moment of pleasure.

As an expert in combating signs of aging and protecting the epidermis against external aggressions, Shiseido is committed to offering increasingly advanced formulas, rich in antioxidants and star youth-promoting active ingredients from Asian beauty: natural and organic hyaluronic acid, Japanese medlar, sweet orange, plum... The makeup is designed to be light and above all imbued with elegance, restoring nobility to the quest for natural and customized beauty; perfecting bases, ultra-lengthening mascaras, and lightweight foundations guaranteed without any "texture" effect, everything is present to reveal and assert oneself with subtlety.

A worldwide reputation

"Take all the positive from this world and use it to create new things", such was Anirobu Fukuhara's philosophy when he founded his Shiseido pharmacy. Since then, the brand, which has become international and emblematic of the luxury niche, has managed to evolve without changing its way of perceiving things. An unbeatable bestseller, the Beneficiance Wrinkle-Resist range combines unparalleled performance on wrinkles while protecting the skin from the harmful effects of the sun with integrated SPF filters. The most beautiful women in the world have not been fooled, from Angelina Jolie to Clémence Poesy, including the sultry Jennifer Connelly.

Shiseido

Brand products Shiseido

At the crossroads of East and West

Reveal all the beauties

A worldwide reputation