Cacharel, the perfume of a Nîmes native
Jean Bousquet is a happy Nîmes native when he successfully launches his first collections as a tailor in Paris. His beginnings are similar to those of Burberry: his first years of activity are crowned with success thanks to clothing manufacturing, and it's only later that he experiences an ambitious adventure in French luxury. Jean Bousquet only holds a vocational certificate when he goes to the capital in the mid-20th century. The young designer chooses the pseudonym Cacharel, in homage to a bird from the Camargue. Now called Jean Cacharel, the man will be able to deliver his first successes in the capital.
Cacharel doesn't settle just anywhere as he starts in the working-class neighborhoods of Paris. It's there that the tailor creates his first pieces, notably women's trousers which will quickly become his trademark. Jean Cacharel will, however, manage to make a name for himself thanks to his famous pink crepe blouse, which is the first and most famous creation of his time. But where Cacharel's innovation is exemplary is in his communication through the media, which works wonderfully. The French tailor relies on famous fashion magazines to gain recognition from the general public. From the early 1960s, his pink crepe blouse is on the cover of Elle magazine.
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