Diesel, The Demanding Italian
Founded in 1978, Diesel is now one of the major clothing brands in the Italian world of haute couture. Its founder Renzo Rosso was the pioneer of this success, which he owes to a well-thought-out international strategy with numerous partnerships. Diesel has become a major player in Italian luxury with boutiques worldwide that perfectly illustrate its creator's visionary policy. Rosso quickly understood the spirit of openness essential to succeed in the world of high-end clothing, perfumery, and even leather goods. Diesel also outsourced its production in the early 90s, not hesitating to sign with brands in the sector to form a unique partnership on clothing design. The Italian entrepreneur now has more than 3,000 points of sale worldwide, including 300 boutiques that are listed under their own name. Diesel is a successful company worldwide with real expertise in perfumery and jeans sales.