Parfums Guerlain

Guerlain

Perfumes were Guerlain's first love, tailor-made for each customer. Their fame eventually extended to members of the aristocracy, such as the Queen of Belgium and Napoleon III's wife, Empress Eugénie.

At the end of the 19th century, a wind of modernity blew over Guerlain perfume creations. With each generation, the house saw new trends in creation. With the arrival of the founder's grandson, perfumes entered a new era. "Shalimar" was an unexpected success for a perfume born of a half-hearted attempt by its creator. The refinement of the perfumes is enhanced by the bottles. They are crafted from noble materials such as Baccarat crystal.

Guerlain: a French perfume tradition

Considered one of the oldest French perfume houses, Guerlain is now part of the LVMH group, and is still making a name for itself on the perfume market. One of the oldest perfume houses in Paris, Guerlain was quick to make its mark in the perfume sector, since it was the very essence of its creator, Pierre Guerlain, who founded the company in 1828. Guerlain immediately began offering soaps and lipsticks in its early years. In fact, the French entrepreneur understood that his company would expand to include all cosmetics and body care products. Armed with his extensive knowledge, Guerlain wasted no time in introducing its first eaux de toilette. One of the first he created was Blanc de Perle, which was indeed one of the house's first successes. Later, in 1864, the Guerlain sons took up their father's concept and developed fragrances in numbers in the 1920s with Vol de Nuit, in reference to the flying experiences of Mermoz and Saint-Exupéry. Firmly established in the perfume world, Guerlain also consolidated its lipstick market with numerous creations between the wars.

In the 90s, the LVMH group acquired the company and continued along the same lines as founder Pierre Guerlain. LVMH let the company pursue its entrepreneurial activities in the perfume and make-up markets, the two areas in which Guerlain made its name.

Guerlain fragrances for women

At the beginning of the twentieth century, the French perfume house introduced the first version of Mon Guerlain. Indeed, it was in 1908 that the first edition saw the light of day. But the most recent version, whose ambassador is Angélina Jolie, highlights the modern quality of the Frenchman's aesthetic and original conception of perfume. Mon Guerlain is essentially composed of flowers, symbolizing the spirit of a modern, bewitching woman. It's true that the perfume's aesthetic architecture already gives a few hints. But Mon Guerlain has a few subtleties of its own.

Indeed, the laboratory cork also refers to the technical know-how of the Frenchman, who has imagined four white gold dresses delineated by distinct lines. This technical dimension is quite simply a tribute to femininity. Even better are the flavors that are released once the cork is removed from its base. Guerlain combines a lavender-vanilla duo that bursts on the nose as the flavors are released into the air. This burst of flavors is also a way of demonstrating the courage of Guerlain, now 100 years old, in betting on such an association. La petite robe noire, Guerlain's surprise

La petite robe noire: a must-have fragrance

By signing an authentic collection in 2012 with la petite robe noire, Guerlain has clearly positioned itself in favor of innovation in its ranges. In fact, the aesthetic aspect of the fragrance makes the little black dress sublime. In fact, a great deal of work has gone into the collection. Guerlain has opted for a design that is far from classic. In this case, the cap, in the shape of an upside-down hollowed-out heart, is authentic to the feminine spirit embodied by Guerlain: the audacity, courage and sensuality of an unprecedented fragrance. In fact, the engraving on the bottle is an original Guerlain idea. Guerlain wanted to show its innovation to the world, and proposed a bottle that broke with the house's codes. The little black dress is sublimated by the true brilliance of a gradient that goes from pink to black, as if to symbolize the amorous and aggressive phases of Guerlain women. In fact, the fragrance's composition also symbolizes this gradient: almond, lemon zest, rose and a hint of licorice are combined with vanilla and jasmine to create the bold, authentic, fruity sweetness of the collection, which was launched in 2008.

L'Homme Idéal: Guerlain fragrance for men

The French house has sublimated the feminine world of perfume, and intends to do the same for men. Guerlain offers a complete collection of fragrances for men. Guerlain's vocation is to transform men into sensual, timeless beings. The fascination for a being who crosses time without losing an ounce of sensuality, pleasure and universalism as the French house associates itself with a multi-faceted man. The house of Guerlain has created an ideal Homme that is as beautiful as the Guerlain fragrance itself. An explosion of flavor with orange blossom, but vanilla and almond for the first level of the fragrance. While the perfume's darker color is deliberate with copper, vetiver and cedar wood. Guerlain sets the perfect tone with a very special bottle design. Indeed, the heavy, thick glass is a symbol of l'Homme Idéal luxury in the Parisian house's sense of the word. The broad black lines give it a sensual temporality reminiscent of Guerlain's early men's fragrances. With its l'Homme Idéal collection, Guerlain has established itself as an undeniable benchmark in men's perfumery.

It's no coincidence that Guerlain's l'Homme idéal collection has siblings, including an eau specially designed for athletes. In fact, Guerlain's Homme Idéal collection remains one of the house's must-have fragrances, perfectly in tune with the codes of contemporary perfumery. Unlike Guerlain Homme Idéal, which mixes two color tones, Guerlain Homme Idéal Sport features a single bluish, slightly lightened color. These are Guerlain's aspirations, reflected throughout its flagship Homme Idéal fragrance collection. For to be ideal, a fragrance must be available in all waters and models. This is what Guerlain admirably achieves with l'Homme Idéal.

Guerlain

Brand products Guerlain

Guerlain: a French perfume tradition

Guerlain fragrances for women

La petite robe noire: a must-have fragrance

L'Homme Idéal: Guerlain fragrance for men