Parfums Guy Laroche

Guy Laroche, the fragrance of escape

Every generation sees the birth of a new person, bold, talented and full of creativity to create the next new trend. Guy Laroche was one such person. And like many other internationally renowned brands, he has joined the ranks of perfumery.

No exception, Guy Laroche succumbed to the charms of perfume. Today, the Guy Laroche range of fragrances for men and women remains an essential trend, and has been since its creation. To find out what makes it so special, let's take a closer look at the history of this great couture name turned perfumer.

A long journey through haute couture

Guy Laroche, a man of both tradition and modernity, was born in France in 1921. His career path was rich and conducive to his personal development. He began his career in the hotel business, a field that opened the doors to art and awakened his passion for couture and fashion design. He decided to join forces with the great designers of the day, Hubert Givenchy, Pierre Cardin and Yves Saint Laurent, to create a new wave of style. Once he had mastered this skill, he was able to open his own Couture House in Paris, the fashion capital, in 1957. He quickly made a name for himself with his taste for daring colors and innovative cuts. His aim was to create comfort, elegance and refinement for women, to enhance their bodies. His designs focus on the art of décolleté and embroidered tailoring. In 1961, he launched his first ready-to-wear collection. The Laroche allure, identifiable at first glance, completely renovated the image of the woman. His success enabled him to expand his business, and his pioneering spirit and creativity earned him two Dés d'Or awards and the Légion d'Honneur.

Guy Laroche in perfumery

After making his debut in the world of haute couture, Guy Laroche set out to conquer the world of perfumery. Always in this traditional yet contemporary mood, he decided to travel to find the ideal essence. With this in mind, he traveled to the South Pacific, to the Fiji Islands, the quintessential source of his inspiration. Enthralled by this paradisiacal landscape, he created his very first fragrance, followed by his slogan "La femme est une île, Fidji est son parfum" ("Woman is an island, Fiji is her fragrance"). Guy Laroche's women's fragrance"Fidji" is composed of exotic floral ingredients, reflecting joie de vivre and a pleasant sense of escape. This first fragrance, conceived in 1966, has been a runaway success over the years, right up to the present day.

Over the course of his career, Guy Laroche has created legendary pieces worn by stars. He was notably responsible for the famous halter dress worn by Mireille Darc in the 1957 film Le Grand Blond avec une chaussure noire. The actress was a loyal customer of the designer's.

After his death in 1989, Maison Guy Laroche was taken over by a number of talented designers who ensured that its pioneering and audacious spirit remained intact. Guy Laroche boutiques became meeting places for stars such as Jane Fonda and Faye Dunaway.

The exotic fragrance that became a legend

During his lifetime, Guy Laroche was a name synonymous with strength and elegance in fashion, and his fragrances followed suit. Fidji femme was the first French fragrance to showcase the strong image of a prestigious couturier that only Americans had managed to produce at the time. Inspired by the Pacific islands, Fidji is for the refined, contemporary woman. A floral fragrance combining lilac, Bulgarian rose and Ylang-Ylang. While the first Fidji fragrance for women was launched in 1966, the first Guy Laroche fragrance for men was created in 1972, named"Drakkar Noir", two further major successes for the brand.

To create the famous Drakkar Noir Homme fragrance, he called on renowned perfumer Pierre Wargnye. Together, they created the ideal fragrance for seduction, a symbol of both virility and tenderness that reveals the ravaging, charming side of its creator. Drakkar Noir Guy Laroche Homme has been developed in a deeper, woodier, typically masculine tone, with an invigorating touch of lemon, verbena and spearmint. Add to this the Mediterranean scent of lavender, the flagship ingredient of men's perfumery, reminiscent of the scent of the barbers of yesteryear. The look of the Drakkar Noir bottle itself emphasizes masculinity, with a black case in the shape of a perfectly polished pebble. The reputation of Drakkar Noir has never wavered in its 30-year history.

This exceptional fragrance, both tender and virile, is suitable for any occasion, and was ranked number one in the world fragrance sales for an entire decade. This range of men's fragrances remains highly prized the world over. In the meantime, Guy Laroche developed other fragrances such as"J'ai Osé" and Eau Folle, which have now disappeared to make way for the brand's two greatest successes.

The pleasure of giving

We know that Guy Laroche has created two very distinct fragrances: Fidji for women and Drakkar Noir for men. To continue satisfying his public, he has created a variety of shapes and quantities for these two fragrances.

To keep the olfactory pleasure going, Guy Laroche has created the Drakkar Noir Homme fragrance box. This pack contains, of course, an Eau de Toilette Drakkar Noir Vaporisateur, but also a shower gel and, as a bonus, a deodorant stick to keep wearers smelling fresh all day long. All presented in a red and black box studded with lightning bolts to evoke an electrifying atmosphere. The perfect gift for any man in your life.

In addition, he designed Guy Laroche's drakkar noir deodorant spray for men, a symbol of masculine freshness, with a sensual, powerful and wild scent that never fails to seduce. Naturally, the deodorant retains the same aromas as the perfume, such as basil, verbena, mint and lavender. This means it can be used every day without risk, even for sensitive skin. A stick version of the deodorant is also available in the set.

Guy Laroche

Brand products Guy Laroche

A long journey through haute couture

Guy Laroche in perfumery

The exotic fragrance that became a legend

The pleasure of giving