A brand with a history deeply rooted in sports
The two Dassler brothers, the founders, revolutionized the sports field with their shoes that would be used for the first time during the 1928 Olympic Games. However, their thirst for innovation doesn't stop there, as they invented sponsorship by supporting an American athlete at the 1936 Olympics.
After the war, the Dassler brothers separated. One of them would found the Puma brand, while Adidas's good reputation would only grow. Over time, thanks to the victories of the athletes who wear it, the brand has become a true reference in the sports world and today represents the second largest sports equipment manufacturing company worldwide.