Jacques Bogart

A house, multiple brands

The story of the Bogart house began in 1975. An independent and family-owned group, Bogart has continuously gained more notoriety over the years. Its particularity? The acquisition of perfume and skincare brands: Ted Lapidus, Balenciaga (now resold), Carven, Chevignon, Méthode Jeanne Piaubert, Stendhal, and April.

For the Bogart house, the focus is on innovation and the future. Beauty, skincare, and cosmetics are concerns for many consumers, and quality solutions must be offered to them. For Jacques Bogart, creation is made by a man for men. Although the acquired brands offer ranges for women (skincare, makeup...), Jacques Bogart has decided to dedicate his brand to the male gender.

But the Bogart brand, discreet in France, is fully oriented towards the international market. In 2015, 75% of its turnover was made outside of France, with no less than 383 stores in France and abroad. This notoriety that the brand enjoys abroad does not prevent it from being on conquered territory in France, the country that saw the birth and flourishing of this beautiful story.

The creation of perfumes for men... And only for them!

Bogart plays on the field of sobriety. No extravagant advertising campaigns, no desire to put itself too much in the spotlight. The will of the Bogart house remains faithful to the creator's motto: "I create only for men". And it's this motto that has, in part, made the group popular. But it's especially the brand's ability to "suggest" masculine elegance. With its "Signature" perfume, Bogart has achieved a feat that few creators master: knowing how to become known and endure over time while staying away from the spotlight...