Parfums CHI - Sobelia

The Essence of CHI: A Symphony of Hair Care

CHI, born from the avant-garde vision of Farouk Shami, embodies American excellence in the art of hair care. Founded in Houston in 1986, this visionary brand is distinguished by its unwavering commitment to innovation and well-being.

Our philosophy is based on the harmony between science and nature, offering products of incomparable quality. Each CHI formula is a treasure trove of precious ingredients, such as argan oil, moringa oil and silk proteins, meticulously selected for their regenerative power.

At CHI, we celebrate hair diversity. Our extensive range meets the unique needs of every hair type, from unruly curls to the finest strands. Our shampoos, conditioners and masks are true beauty elixirs, designed to enhance and strengthen your hair.

Our commitment goes beyond beauty. CHI stands up for the environment and animal welfare, with ethical and eco-responsible products. Choosing CHI means opting for a sublime sensory experience, where hair care becomes a moment of pure voluptuousness and connection with oneself.

The CHI Saga: An Epic of Beauty and Innovation

The CHI story is a fascinating tale of innovation and passion. It all began with Farouk Shami, a visionary who revolutionized the hair industry by creating the first ceramic styling iron. This invention marked the beginning of a new era in hair care.

Over the years, CHI has continued to push back the boundaries of excellence. The CHI Argan Oil range emerges as a jewel of the brand, fusing the treasures of nature with cutting-edge science. This unique formula, enriched with precious oils and essential vitamins, is fast becoming a symbol of luxurious hair care.

Every CHI creation is an ode to beauty and well-being. From CHI Argan Oil Shampoo to CHI Argan Oil Treatment, to the innovative sprays in the Miss Universe Style Illuminate range, each product embodies the brand's commitment to excellence.

CHI transcends simple hair care to become a philosophy of life. It's a daily celebration of beauty, an invitation to cherish yourself and radiate from within. With CHI, every day is an opportunity to make the most of your hair and achieve your full potential.

Treasures of well-being

CHI creations are true gems of well-being, embodying the perfect alliance between the power of nature and scientific innovation. Each product is conceived as a unique sensory experience, inviting you on a journey to the heart of yourself.

CHI's Nuit Étoilée Regenerating Oil is a true nocturnal elixir. Its notes of jasmine and sandalwood lull the senses, while its formula, rich in precious oils, intensely nourishes the skin while you sleep. Upon awakening, the complexion is luminous, as if bathed in morning dew.

Absolute Radiance Serum is a concentrate of light in a bottle. Infused with pearl and lotus flower extracts, it instantly illuminates the complexion while delicately smoothing fine lines. Its application is an enchanting ritual, leaving skin velvety soft and radiant.

For hair, CHI Intense Repair Mask is a real treasure. Its creamy texture, enriched with keratin and argan oil, wraps every hair fiber in a protective veil. Hair regains strength, shine and softness, as if caressed by a summer breeze.

Each CHI product is an invitation to self-discovery, a moment of grace where time seems suspended. They are the precious guardians of authentic, radiant beauty.

CHI: The Alchemy of Well-Being

CHI transcends the traditional concept of skincare to offer you an incomparable holistic experience. Inspired by the age-old wisdom of the five elements, our brand invites you on a sensory journey where each product is a key to the perfect balance between body and mind.

Our essences, true beauty elixirs, are designed to awaken your senses and restore your skin's natural harmony. Each application is a sacred ritual, a caress that illuminates your complexion and soothes your soul. Carefully selected precious ingredients fuse with your skin to create a symphony of softness and radiance.

The CHI philosophy is based on the profound interconnection between the human being and his or her environment. Our products are not mere treatments, but bridges between your inner and outer worlds, guiding you towards total harmony. By enveloping yourself in CHI essences, you enter a dimension where care becomes meditation, where every gesture is a celebration of your unique beauty.

Let CHI guide you to your true essence, where beauty radiates from within and every day is a new opportunity to blossom in harmony with yourself and the world around you.

CHI

Brand products CHI

The Essence of CHI: A Symphony of Hair Care

The CHI Saga: An Epic of Beauty and Innovation

Treasures of well-being

CHI: The Alchemy of Well-Being