Prada

Prada, an Italian family business

For several years, many firms have been working to create perfume models, each more interesting than the last. Among the brands that have established themselves in this sector, we undoubtedly have the Prada brand, which is also a luxury brand. Currently, it has positioned itself as one of the best in the market. However, this has not always been the case.

We all know that the greatest successes always have a story filled with twists and turns, which ultimately lead to a happy ending. Prada is first and foremost an Italian family business. It was founded in 1913 by Mario Prada and his brother Martino under the name Fratelli Prada. At the time, as you can imagine, it was not a company like what we know today. Their specialty was leather goods.

Thus, using leather, they manufactured useful objects such as bags, wallets, purses, belts, jewelry, to name just a few. Their products were of almost impeccable quality. This, without a doubt, earned them a very good reputation even back then: although they were not as famous as today, most of their clients were also among the wealthy.

A fragrance story launched in the 21st century

Perfume is like an identity: when you use it, it represents an integral part of your personality. This is why it's important to do everything to find your brand, and especially the ideal scent for you. After all these years in clothing and accessories, Prada waited until the year 2000 to release its first perfume.

One of the first Prada perfumes for women to achieve real success is Amber, released in 2004. With its experience in satisfying the clothing tastes of wealthy women, Prada was able to produce a perfume that gives a unique scent to the female gender. Without delay, this perfume was adopted by a very large audience. Later, they would also think about men.

Moreover, the firm gave everything necessary to manufacture a masculine perfume. Subsequently, a large number of models would follow. We can mention, among others, Prada Candy which was launched in 2011, Luna Rossa released in 2012, among many others. Not all of them received the same success.

Some emblematic figures of Prada

The promotion of perfumes is a bit like other fashion products: you need a brand ambassador. Prada has always sought the most suitable people to promote each of their fragrances. One of the most notable episodes of their choices is that of "Prada man" and "Prada woman," where the brand chose four ambassadors. We have Mia Goth, Ansel Elgort, Mia Wasikowska, and not forgetting Dane Dehaan.

In short, despite all these years, Prada remains one of the best companies in the perfume manufacturing sector. Its brand still inspires wealth, luxury, nobility; all attributes that it has always deserved.