Parfums Alfred Sung

The Heritage of a Perfumed Dynasty

Guerlain, the flagship of French perfumery, draws its strength from its deep Parisian roots. Founded in 1828 by Pierre-François Pascal Guerlain, the company remains the epitome of French luxury and refinement. Over the generations, five perfumers from the Guerlain family have shaped the brand's olfactory identity, each bringing his or her own touch of innovation while preserving the essence of the family heritage.

What sets Guerlain apart is its holistic approach to beauty, combining perfumery, cosmetics and skincare with uncompromising rigor. The house is characterized by its commitment to excellence, using the most precious ingredients and the most advanced techniques. The bee, symbol of the house, represents nature, sustainability and meticulous work, values deeply rooted in Guerlain's DNA.

With an olfactory signature that is instantly recognizable, Guerlain stands out for its "Guerlinade", a secret accord that gives its creations a unique imprint, blending notes of rose, jasmine, vanilla, tonka and iris. This perfect alchemy of tradition and modernity makes Guerlain a timeless house, always at the forefront of the art of fragrance.

An Olfactory Odyssey Through the Centuries

The Guerlain story is a fascinating tale of innovation and passion. In 1828, Pierre-François Pascal Guerlain opened his first boutique in Paris, on rue de Rivoli. His exceptional talent soon won him a prestigious clientele, culminating in 1853 with the creation of Eau de Cologne Impériale for Empress Eugénie, wife of Napoleon III.

Aimé Guerlain, son of the founder, took the reins in 1864, creating the legendary Jicky in 1889, considered the first modern perfume. Gabriel Guerlain continued the legacy in the early 20th century, followed by Jacques Guerlain, who made history with iconic creations such as L'Heure Bleue (1912) and Shalimar (1925).

Jean-Paul Guerlain, the last perfumer of the dynasty, took over in 1955, creating masterpieces such as Vétiver (1959) and Habit Rouge (1965). In 1994, Guerlain joined the LVMH group, opening a new chapter in its history. Thierry Wasser became the first perfumer from outside the family in 2008, perpetuating the legacy while breathing new modernity into the house.

The Olfactive Jewels of Guerlain

Guerlain's olfactory heritage shines brightly through its iconic creations that have marked the history of perfumery. Jicky, created in 1889, revolutionized the industry as the first fragrance to use synthetic materials. L'Heure Bleue (1912) captures the essence of Parisian twilight, while Shalimar (1925) remains the epitome of oriental fragrance par excellence.

Among modern icons, La Petite Robe Noire (2012) seduces with its gourmand freshness, quickly becoming a contemporary classic. For men, Habit Rouge (1965) and Vétiver (1959) remain essential references of masculine elegance.

Guerlain's current creations continue to dazzle. The L'Art collection

Excellence crowned

Guerlain's relentless pursuit of perfection has been repeatedly acclaimed by industry and connoisseurs alike. The house has received numerous prestigious awards, testifying to its unrivalled status in the world of luxury perfumery.

In 2006, Guerlain was awarded the "Entreprise du Patrimoine Vivant" (Living Heritage Company) prize, an official recognition by the French government of the excellence of its craftsmanship and industrial know-how. The house also shone at the prestigious FiFi Awards, the equivalent of the perfume industry's Oscars. In particular, La Petite Robe Noire won the award for Best New Women's Fragrance in 2013.

Guerlain's commitment to sustainable development was recognized with the Prix Luxe Durable at the Trophées du Luxe in 2021, underlining its efforts in the area of environmental responsibility. The house's creations are regularly acclaimed by the trade press, appearing in the best perfumes of the year lists of renowned magazines such as Elle, Vogue and Harper's Bazaar.

These honors are but a tangible reflection of the admiration and loyalty that Guerlain has inspired for almost two centuries, confirming its status as an absolute benchmark in the art of perfume.

Alfred Sung

Brand products Alfred Sung

The Heritage of a Perfumed Dynasty

An Olfactory Odyssey Through the Centuries

The Olfactive Jewels of Guerlain

Excellence crowned