Parfums Salerm - Sobelia

The Mediterranean essence of a hair icon

In the heart of vibrant Barcelona, Salerm Cosmetics embodies the soul of Mediterranean hairdressing. Founded by visionary Víctor Martínez Vicario, this family-run business has metamorphosed into a beacon of innovation in the world of luxury hair care.

The alchemy of tradition and modernity defines the essence of Salerm. In its state-of-the-art laboratories, passionate researchers orchestrate a symphony of natural ingredients and scientific discoveries, giving birth to revolutionary formulas. This relentless pursuit of excellence enables Salerm to offer avant-garde solutions that meet the most demanding desires of hair artists.

Salerm is present on five continents, weaving a network of inspiration and creativity in over 68 countries. Its deep commitment to the environment is demonstrated through eco-responsible production processes and a cruelty-free philosophy, reflecting a holistic vision of well-being.
The Salerm Academy, a veritable incubator of talent, embodies the brand's desire to share its know-how and elevate the art of hairdressing. From Barcelona to Costa Rica, this institution trains the hair virtuosos of tomorrow, perpetuating Salerm's heritage of excellence.

The Metamorphosis of a Barcelona Dream

In the 70s, in the heart of Catalonia, a creative spark set the world of hairdressing ablaze. Salherm, a modest colorant company, planted the seeds of what would become the Salerm Cosmetics empire under the bold vision of Víctor Martínez Vicario.

1979 marked a decisive turning point: Salerm took root in Lliçà de Vall, spreading its wings across Spain. This national expansion was only the prelude to an international conquest, with the brand soon spreading to all five continents.

Over the decades, Salerm has cultivated a philosophy of proximity to the masters of hairdressing, shaping each product as a response to the aspirations of the most demanding salons. From coloring to care to finishing, innovation has become the brand's credo.

Today, with its 65 years of expertise, Salerm Cosmetics shines like a beacon in the ocean of hair cosmetics. Its commitment to the environment, symbolized by predominantly solar-powered production and absolute respect for water, bears witness to a holistic vision in which beauty and sustainability are harmoniously intertwined.

Salerm is more than a brand; it's a hair odyssey, a perpetual quest for excellence that continues to inspire and transcend the boundaries of the hair art.

Hair Symphony: The Jewels of Salerm

Immerse yourself in a world where every strand becomes a work of art, where nature and science intertwine to create hair miracles. Salerm treatments, veritable beauty elixirs, are the fruit of a skilful alchemy between natural ingredients and cutting-edge innovations.

The radiance of naturalness sublimated: With formulas comprising up to 97% ingredients of natural origin, Salerm proves that luxury and environmental awareness can dance in perfect harmony. Each product, 100% vegan and ethical, is a caress for your hair and your conscience.

Discover Violet Shot, a veritable magic wand for gray and blonde hair. Like a moonbeam, this violet formula illuminates and tones with infinite delicacy.

The legendary Salerm 21 is the epitome of hair care. This all-in-one leave-in conditioner and moisturizing mask offers 21 benefits in a single step, transforming your routine into a luxurious ritual of well-being.

Each application becomes a sensory experience, a journey where silky textures and subtle fragrances transport you to a haven of peace. Deeply nourished, hair regains its natural vitality, protected from the stresses of everyday life. With Salerm, hair care becomes an art form, a daily celebration of your unique beauty.

Excellence crowned: Salerm Prestige

In the firmament of professional hairdressing, Salerm Cosmetics shines with a special glow, recognized and celebrated by the industry's biggest names. This iconic brand, born of the passion of Víctor Martínez Vicario, has captured the hearts of hair artisans across the globe.

An unrivalled reputation for excellence: Salerm products have become synonymous with superior quality and constant innovation. Every creation, from Salerm 21 to Violet Shot, is the fruit of in-depth research and unrivalled expertise, meeting the highest demands of professionals.

The brand stands out for its ability to anticipate and respond to the evolving needs of the hairdressing world. Its commitment to the environment and animal welfare, embodied in vegan and cruelty-free formulas, has earned it recognition from conscious consumers and ethical organizations alike.
The Salerm Academy, a veritable incubator of talent, has been hailed for its role in raising the standards of the profession. By training the next generation of elite hairdressers, Salerm is actively contributing to the evolution and excellence of the industry.
Although specific awards are not mentioned, Salerm's international presence and constant growth testify to its position as the undisputed leader in professional hair care. Choosing Salerm means opting for a brand whose reputation for excellence is etched in the history of modern hairdressing.

Salerm

Brand products Salerm

The Mediterranean essence of a hair icon

The Metamorphosis of a Barcelona Dream

Hair Symphony: The Jewels of Salerm

Excellence crowned: Salerm Prestige