Parfums John Frieda

John Frieda

Immerse yourself in the refined world of John Frieda, where the art of hairdressing meets scientific innovation. Born in the salons of London, this iconic brand has been transcending the boundaries of hair care for over three decades. Every John Frieda product is a promise of transformation, an ode to your hair's individuality. Whether you dream of taming your rebellious curls, illuminating your sun-kissed blond or infusing your hair with vertiginous volume, John Frieda offers you the key to a sublime metamorphosis. Discover the power of an exceptional hair routine and unleash your inner beauty.

The John Frieda Heritage of Excellence

John Frieda, an exceptional British house, embodies the perfect alliance between salon expertise and scientific innovation. Founded by the visionary John Frieda himself, the brand draws its inspiration from London's most prestigious salons to deliver an incomparable hair experience.

At the heart of the John Frieda philosophy lies a made-to-measure approach, recognizing the uniqueness of each individual hair style. Whether your hair is as fine as silk or as thick as a mane, John Frieda offers a symphony of personalized treatments.

The John Frieda laboratories are home to groundbreaking innovations, where noble ingredients are combined with avant-garde formulas. Each product is a jewel of gentleness and effectiveness, free from harsh parabens and enriched with delicate sulfates, guaranteeing an exceptional sensorial experience in complete serenity.

John Frieda's commitment extends beyond hair beauty. The brand embraces a holistic vision of well-being, where every gesture of care becomes a ritual of plenitude. From creamy textures to enchanting fragrances, each product is designed to awaken your senses and nourish your soul.

John Frieda is resolutely committed to an eco-responsible approach, combining performance with respect for our precious planet. Choosing John Frieda means opting for hair excellence while embracing a sustainable future.

The John Frieda Odyssey: A Hair Revolution

The John Frieda story is a captivating tale of innovation and passion. In the 1980s, John Frieda, a virtuoso hairdresser, opened the doors of his first London salon, the birthplace of a revolutionary vision of hair care.

1990 marked a decisive turning point with the launch of the iconic Frizz Ease, a miraculous elixir that frees hair from the yoke of frizz. This bold innovation propelled John Frieda to the forefront of the international hair scene.

In 1998, the Sheer Blonde collection was launched, offering blondes a showcase of light to enhance their golden highlights. Shortly afterwards, Brilliant Brunette emerged, celebrating the richness and depth of brunette hair.

2007 saw the advent of Luxurious Volume Root Targeted Blow-Dry Lotion, transforming fine hair into voluptuous waterfalls.

Over the years, John Frieda has continued to innovate, each product the fruit of a relentless quest for perfection. The brand transcends simple skincare to offer a holistic experience, where every woman can express her true essence through her hair.

Today, John Frieda remains true to its original mission: to unleash the intrinsic beauty of every head of hair, giving every woman the confidence to enjoy hair that shines with health and vitality.

John Frieda Crown Jewels

John Frieda has built a hair empire on exceptional products that are icons of contemporary beauty. At the heart of this prestigious collection is the unrivalled Frizz Ease, a veritable magic wand that tames the most rebellious frizz, leaving hair silky smooth in all weathers.

For blondes in search of light, the Sheer Blonde range is a veritable treasure trove. These golden elixirs revive the radiance of blonds, adorning them with a luminous halo worthy of the greatest Hollywood stars.

Brunettes are not to be outdone by the Brilliant Brunette collection, which enhances chocolate and caramelized highlights, adding depth and mystery to every strand.

For hair lacking volume, Luxurious Volume Root Targeted Volume Blow-Dry Lotion performs a veritable metamorphosis, transforming fine hair into a voluptuous, airy crown.

The Volume+ Force Filler range, the latest addition to the John Frieda line, pushes the boundaries of innovation, offering a revolutionary solution for visibly thickening the hair fiber.

Each John Frieda product is a promise of transformation, an invitation to reveal the unique beauty that lies dormant in every hair. With John Frieda, every day becomes an opportunity to shine, to assert one's personality and to live life to the full, hair in the wind.

The Art of Sublime Hair Care

John Frieda transcends the simple hair care routine to offer an incomparable sensory experience, where every gesture becomes a ritual of well-being. The brand's excellence is evident in every bottle, the fruit of a relentless quest for perfection.

At the heart of John Frieda formulas, high-tech silicones create an invisible protective veil, a shield against external aggressions and humidity. These intelligent molecules provide silky softness and radiant shine, without ever weighing hair down.

John Frieda fragrances are true works of olfactory art. Each note is carefully orchestrated to awaken the senses and transport the spirit, while complying with the most stringent safety and quality standards.

John Frieda's commitment to well-being extends far beyond the scalp. The brand embraces impeccable ethics, banning all animal testing and favoring innovative, responsible alternatives.

With John Frieda, every application becomes a luxury interlude, an opportunity to reconnect with oneself. It's an invitation to explore a new dimension of hair care, where outer beauty is merely the reflection of deep inner well-being.

When you choose John Frieda, you're not just caring for your hair; you're celebrating your individuality, nourishing your soul, and embracing a philosophy of life where beauty rhymes with authenticity and fulfillment.

John Frieda

Brand products John Frieda

The John Frieda Heritage of Excellence

The John Frieda Odyssey: A Hair Revolution

John Frieda Crown Jewels

The Art of Sublime Hair Care