Parfums Obvious

The Art of the Essential

Obvious, the jewel in the crown of French perfumery, embodies an innovative vision of luxury. Founded by David Frossard, an auteur perfumery virtuoso with two decades of expertise, the brand stands as a beacon of eco-responsible elegance in the tumultuous ocean of the perfume industry.

Obvious' identity is rooted in a philosophy of returning to the essential, far from ostentatious pomp. Each fragrance is conceived as an olfactory evidence, an intimate dialogue between skin and essence, favoring pure pleasure and delicacy.

Obvious creations are the fruit of a subtle alchemy between tradition and modernity. Classic accords such as rose, vanilla and musk are reinvented, breathing new life into these timeless notes. This bold artistic approach values authenticity and balance, offering an olfactory experience that is both familiar and surprising.

Obvious' commitment to the environment is evident in every aspect of its production: from eco-responsible ingredients to recycled glass bottles and fully recyclable packaging. Obvious embodies a new vision of luxury, more humble, more essential, responding to the demands of a conscious modernity that respects our planet.

The Odyssey of a Vision

Obvious is the story of a quest, that of David Frossard, a visionary in search of harmony between luxury and nature. After studying philosophy, this passionate man plunged into the intoxicating world of perfume, working for a family business in Africa.

In 2001, a crucial step: David joins L'Artisan Parfumeur as Export Manager. This experience opened the door to a world of unbridled creativity, that of niche perfumery. Building on these discoveries, in 2005 he founded Différentes Latitudes, a company dedicated to supporting independent brands. His flair and expertise contributed to the emergence of such now iconic names as BYREDO, Juliette Has A Gun and Atelier Cologne.

Fifteen years later, matured by these rich and varied experiences, David Frossard gave birth to his own vision: Obvious. This brand embodies his ambition to restore the very essence of fragrance, eliminating the superfluous to keep only the essential. Obvious creations reflect this philosophy: simple, straightforward fragrances, yet imbued with subtle sophistication.

With Obvious, David Frossard proposes a new definition of olfactory luxury, in tune with the aspirations of a conscious and demanding generation, in search of authenticity and environmental responsibility.

Olfactory Symphonies

In the constellation of luxury fragrances, Obvious creations shine with a special brilliance, combining elegance and ethics in every bottle. These emblematic fragrances are veritable olfactory poems, celebrating the harmonious encounter between simplicity and sophistication.

Une Pistache, the crown jewel of the collection, is an ode to refined gourmandise. Its hazelnut and floral notes intertwine to create a secret olfactory garden, where sweetness and freshness dance in perfect harmony. This fragrance evokes the delicacy of an eternal spring, inviting us to daydream and escape.

Une Été captures the very essence of the summer season. Its milk and matcha accords instantly transport you to sunny shores, where time seems suspended. It's an invitation to relax, a moment of pure serenity captured in a bottle.

Each Obvious creation is the fruit of meticulous research, combining noble ingredients in perfect balance. These fragrances are more than just fragrances; they are complete sensory experiences, invitations to explore a rich and varied olfactory world, where beauty is revealed in its purest expression.

Recognized Excellence

Obvious, with its unique philosophy and exceptional creations, has rapidly established itself as a benchmark in the world of luxury perfumery. Although the brand favors authenticity and simplicity over distinction, the quality and originality of its fragrances have not failed to attract the attention of connoisseurs and critics alike.

Obvious' commitment to eco-responsibility and olfactory innovation has been hailed by the perfume community. The brand's creations are regularly cited in the most prestigious fashion and beauty magazines, praised for their innovative approach and respect for the environment.

The growing loyalty of its clientele is Obvious' most precious recognition. Fragrance lovers the world over acclaim these fragrances for their unique ability to capture the essence of nature and offer an olfactory experience that is both intimate and universal.

Each Obvious creation is a celebration of beauty in its purest, most obvious form. In a world saturated with complexity, these fragrances remind us that true elegance lies in simplicity and authenticity. Obvious continues to chart its course, not in search of awards, but by remaining true to its vision of respectful, innovative and profoundly human perfumery.

Obvious

Brand products Obvious

The Art of the Essential

The Odyssey of a Vision

Olfactory Symphonies

Recognized Excellence