Parfums Loewe - Sobelia

The Essence of Spanish Elegance

Loewe, a jewel of Spanish perfumery, embodies the very essence of refinement and sophistication. Founded in 1846, this luxury house has gracefully evolved, preserving its artisanal heritage while embracing innovation. Under the magic wand of Jonathan Anderson since 2013, Loewe has breathed new life into its identity, harmoniously merging tradition and modernity.

Loewe's creations are true multisensory odysseys, translating the richness and diversity of nature into unique olfactory experiences. The kaleidoscopic range of fragrances combines olfactory sensations inspired by flora with bold visual expression, offering an unparalleled sensory experience.

Each Loewe perfume is a masterpiece of craftsmanship, innovation, and nature, reflecting the brand's deep commitment to excellence and culture. Iconic collections such as Botanical Rainbow and Home Scents capture the authentic essence of a lush garden, inviting you on a sensory journey through a prism of colors and intoxicating scents.

The collaboration with visionary perfumers like Nuria Cruelles adds a feminine and creative touch to these olfactory works, making Loewe an essential reference in the world of luxury perfumery.

A Fragrant History Through the Ages

The story of Loewe, an emblem of Spanish luxury, is a captivating tale that begins in 1846 in Madrid. Born from the passion of a group of leather artisans, the House of Loewe has transformed over the decades to become a symbol of elegance and refinement.

At the beginning of the 20th century, Loewe received the prestigious distinction of "Supplier to the Royal Court" from Alfonso XIII, King of Spain, thus consecrating its excellence and unmatched know-how. The following years saw the brand's expansion into the world of fashion, with the launch of ready-to-wear collections for women and men, a prelude to the olfactory adventure that would follow.

In 1972, Loewe made its triumphant entry into the world of perfume with "L de Loewe", its first feminine fragrance. This launch marked the beginning of an era of olfactory innovation, followed by iconic creations such as "Aire" and "Esencia", each capturing the essence of the brand and its commitment to excellence.

Today, under the visionary direction of Jonathan Anderson, Loewe continues to push the boundaries of luxury perfumery. Each creation is a vibrant testimony to the house's expertise and passion for the subtle art of perfumery.

An Unforgettable Symphony of Scents

Loewe perfumes are a true olfactory celebration of natural beauty. Each fragrance is an invitation to travel, transporting the senses into a universe of colors, scents, and intense emotions. These unique creations combine traditional craftsmanship with innovation, giving birth to timeless sensory experiences.

LOEWE 001, a jewel of the collection, unveils sparkling top notes of mandarin and bergamot, before revealing a captivating heart of Egyptian jasmine. LOEWE AURA, on the other hand, is a sublime ode to magnolia flower, red fruits, sandalwood, and musk, creating an olfactory harmony of rare subtlety.

The Botanical Rainbow collection is a multisensory kaleidoscope that invites everyone to compose their own olfactory rainbow. Each fragrance in this range is a striking botanical portrait, capturing the authentic essence of a lush garden and offering a unique and personal experience.

Loewe perfumes are much more than simple fragrances; they are life companions that enhance every moment, bringing a touch of elegance, joy, and sophistication to those who wear them.

Recognized and Celebrated Excellence

Loewe, an iconic perfume house, stands out for its unwavering commitment to exceptional craftsmanship and bold innovation. Since its inception in 1972, Loewe has evolved while carefully preserving its Spanish heritage and unparalleled artisanal expertise.

Under the creative impulse of Jonathan Anderson since 2013, the brand has strengthened its deep connection with nature, giving birth to a range of iconic fragrances that translate the richness and diversity of the plant world into vibrant and unique olfactory experiences.

The Botanical Rainbow collection, with its nine emblematic fragrance families, perfectly embodies this philosophy. Each fragrance is a tribute to nature, offering fresh notes and authentic essences that awaken emotions and senses.

The 2023 campaign, featuring the talented Úrsula Corberó, Greta Lee, and Stéphane Bak, celebrates this symbiotic connection between Loewe perfumes and the natural world. Tyler Mitchell's captivating shots and Albert Moya's enchanting film illustrate the subtle interaction between fragrances and nature in all its splendor.

Loewe also honors craftsmanship through the prestigious LOEWE FOUNDATION Craft Prize, rewarding excellence in the field of craftsmanship. This recognition underlines the brand's deep commitment to preserving traditions while encouraging constant innovation.

With Loewe, each perfume is a true work of art that celebrates the beauty of nature and the incomparable expertise of craftsmanship.

Loewe

Brand products Loewe

The Essence of Spanish Elegance

A Fragrant History Through the Ages

An Unforgettable Symphony of Scents

Recognized and Celebrated Excellence