At the crossroads of East and West
Now renowned worldwide, Shiseido (literally translatable as "Resources / Life / House") was born in 1872 in the heart of a Tokyo still barely open to the outside world; initially, it was a discreet pharmacy that sold toothpaste and a body lotion, developed by Anirobu Fukuhara, a former pharmacist for the Japanese fleet. His wish? To offer an innovative, modern, and westernized alternative to his country's traditional remedies; the success was immediate. The Eudermine lotion continues, moreover, to make loyal followers to this day.
Shiseido's secret? A formula that hasn't changed since its beginnings: the perfect blend of traditional Eastern phytotherapy and silky, precious galenicals, so that every woman, regardless of her needs and skin type, is accompanied in her quest for a personalized routine that is effective and rich in sensory experience. The luxury of the packaging, the preciousness of the active ingredients, and Shiseido's holistic philosophy make it a must-have in the beauty routine of today's women. The brand is also present in 89 countries worldwide, adapting to the beauty concerns of the 4 corners of the planet.