Parfums Max Azria

The Art of Olfactory Seduction

Max Azria, visionary designer of Tunisian origin, infuses his perfume brand with a cosmopolitan soul. Fusing European elegance with American audacity, each creation is a unique sensory voyage.

The essence of Max Azria lies in its ability to capture the spirit of the modern woman: romantic and daring, gentle and passionate. BCBG Max Azria embodies this fascinating duality.

The top notes, an enchanting duo of wild strawberry and black cherry, open onto a delicate floral heart. Jasmine, lily of the valley, rose and violet dance in harmony, creating an irresistible olfactory symphony.

The base notes of iris, sandalwood and musk add the sensual depth that is the house signature. This fragrance transcends time and occasion, adapting to every moment of a woman's life.

Max Azria invites every woman to embrace her inner beauty, to blossom in a world of refinement and elegance. Each drop is a promise of confidence and seduction, a hymn to femininity in all its splendor.

The Perfumed Odyssey of Max Azria

The story of Max Azria perfumery is a captivating tale of innovation and elegance. In 1989, Franco-Tunisian visionary Max Azria founded BCBG MAX AZRIA, marking the start of an extraordinary olfactory adventure.

1998: The acquisition of Hervé Léger opens the doors to the intoxicating world of perfumery. This crucial step lays the foundations for an olfactory empire in the making.

2006: The launch of Rose Léger marks a turning point. This fragrance embodies the very essence of femininity, captivating the senses and the heart.

The following years saw the birth of a constellation of creations, each bearing the indelible stamp of Max Azria elegance. Bon Genre and other olfactory gems enriched the collection, weaving a tapestry of memories and emotions.

Each fragrance becomes a chapter in the brand's history, telling a unique story of audacity and refinement. Max Azria transforms the art of perfumery into a celebration of life, inviting every woman to write her own olfactory story.

Today, Max Azria continues to innovate, creating fragrances that defy time and capture the essence of modern femininity.

The Olfactory Jewels of Max Azria

In the precious jewel box of Max Azria perfumery, each creation is an olfactory treasure, an ode to contemporary femininity.

BCBGMAXAZRIA, the jewel in the crown, is an enchanting symphony. Its top notes, a vibrant duo of wild strawberry and black cherry, dance with grace. In the heart, an exquisite floral bouquet - jasmine, lily of the valley, rose and violet - blossoms with delicacy. The base notes, a sensual trio of musk, iris and sandalwood, add mysterious depth.

Bon Genre, another emblematic creation, embodies Parisian elegance with a touch of American audacity. Its sophisticated accords evoke the modern woman in all her complexity.

Max Azria's current creations continue to explore new olfactory territories. They combine unexpected notes, creating fragrances that are at once familiar and surprising, classic and avant-garde.

Each Max Azria fragrance is an invitation to a sensory journey, an exploration of the self. They transcend the boundaries of day and night, adapting to every moment of a woman's life. To wear a Max Azria fragrance is to affirm your personality, to embrace your femininity in all its splendor.

Perfumed Excellence Celebrated

The House of Max Azria, a veritable beacon in the world of luxury perfumery, shines through the excellence of its olfactory creations. Each fragrance is a masterpiece, a symphony of notes skilfully orchestrated to awaken the senses and touch the soul.

Industry recognition is evident in the admiration of experts and the enthusiasm of aficionados. Max Azria fragrances are celebrated for their creative audacity, exquisite refinement and ability to capture the essence of modern femininity.

The house's creations are regularly featured in prestige publications, recognized as must-haves by the most demanding critics. Their presence in the collections of luxury perfumeries testifies to their status as olfactory icons.

BCBGMAXAZRIA, in particular, has captured the hearts of women the world over, becoming a symbol of contemporary elegance. Its unique composition, combining fruity freshness and floral sensuality, has redefined the codes of feminine fragrance.

Max Azria's greatest reward, however, is the loyalty of its followers. Every woman who chooses a Max Azria fragrance becomes an ambassador for the brand, embodying its spirit of elegance and sophistication every day.

Max Azria

Brand products Max Azria

The Art of Olfactory Seduction

The Perfumed Odyssey of Max Azria

The Olfactory Jewels of Max Azria

Perfumed Excellence Celebrated