La Prairie

The scientific origins of the La Prairie brand

La Prairie is probably one of the oldest cosmetic brands on the market. Born in the 1930s, it was initially a simple clinic where Professor and surgeon Paul Niehans worked on a new kind of cellular therapy. His goal? To delay the appearance of signs of aging by stimulating certain organs. To do this, the professor developed a formula based on placental extracts from black sheep. Indeed, these are recognized as having an anti-aging and antioxidant effect on certain cells. He then managed to create the perfect formulation and crafted a range of revolutionary skincare products. Success was not long in coming: General de Gaulle himself was said to be a great fan of La Prairie treatments! A brand that, clearly, had fully understood him...

The "Caviar" range, success of La Prairie group

The brand's reputation wouldn't be the same without its flagship collection: the Caviar collection. Since 1987, La Prairie has been producing skincare products with beluga caviar extracts. Among them, we can mention the famous La Prairie Caviar Extract Essence, the Eye Contour, or the Caviar Luxe Cream. Legendary skincare products for face and eyes, their success is still relevant today. Today, La Prairie is careful to expand its skincare range and create high-quality treatment products such as cellular treatment foundations or the Swiss Soleil range.

For nearly a century, it has allowed millions of people to fight against the effects of aging in a lasting way without resorting to surgery. Today, the La Prairie brand has managed to open its doors to a wider audience and now has loyal consumers all over the world.