Redken

The New York Essence of Hair Innovation

Redken, the jewel of the hair industry, draws its essence from the creative effervescence of New York City. Founded by visionary Paula Kent, the brand embodies the bold, innovative spirit of the American metropolis. Redken doesn't just care for hair; it transforms it, unleashing confidence and individuality.

Redken's DNA lies in its relentless quest for hair perfection. Each product is the fruit of a meticulous alchemy between science and nature. The formulas, formulated with top-quality ingredients, promise unrivalled effectiveness. Sulfate-free shampoos and conditioners offer intense repair and protection against fading, while treatments leave hair strong, smooth and radiant.

The Redken experience is a sensory symphony. From sumptuous textures to subtle fragrances, every use is a moment of pure delight. The complete Redken range, from daily care to styling products, is designed to meet the specific needs of every hair type, whether dry, fragile or color-treated.

Redken transcends the concept of a hair brand to become an art of living. It's a promise of metamorphosis, a commitment to hair well-being that reveals the unique beauty of each individual.

The Olfactory Essence of Hair Excellence

In the refined world of Redken, every product is an ode to hair beauty, a perfect fusion of science and art. Although best known for its exceptional hair care products, Redken has also left its mark in the field of fragrances.

Pique, launched in 1979, embodies Redken's timeless elegance. This fragrance, with its delicate notes of gardenia and powder, evokes a secret garden where softness and sophistication reign supreme. It bears witness to a time when Redken explored the art of fragrance with the same passion it devoted to hair care.

Today, Redken's olfactory expertise is fully expressed in its hair care products. Each shampoo, conditioner and treatment offers a unique sensory experience, where subtle fragrances mingle with luxurious textures to create a moment of pure indulgence.

Redken's sulfate-free formulas combine effectiveness with olfactory pleasure. Leave-in treatments envelop hair in a veil of fragrant softness, while repair products add a touch of olfactory comfort.

The Redken experience goes beyond hair care. It's an invitation to a sensory journey, where every application becomes a ritual of well-being. The delicate fragrances of Redken products transform hair care into a moment of daily luxury, a celebration of beauty and self-love.