Parfums Boucheron

Boucheron: The French jeweler of Place Vendôme

Parisian by birth, the jeweler Boucheron is an atypical player in Place Vendôme in the capital. While its creator, Frédéric Boucheron, opened his first boutique at the Palais Royal during the second half of the 19th century, the range of his first necklaces was awarded a gold medal at the Universal Exhibition ten years after its opening. Boucheron made a name for itself and continually fascinated the general public by delivering increasingly impressive necklaces. The French company continued its development and collected awards at various Universal Exhibitions. It had clients from all over the world who became aware of its creations, including a 159-carat necklace sold in 1878.

At the end of the century, Boucheron settled permanently in Paris with its boutique in Place Vendôme. The founder took the opportunity to diversify his jewelry business and expanded internationally to Moscow and New York. The succession was ensured from the beginning of the 20th century by his sons and grandsons who would subsequently guide the company in a direction unknown at the time of the founder: sponsorship. This is how Boucheron jewelry sponsored the creations of Pierre Sterlé, who made other jewelry for the company.

Boucheron, however, would lose its family monopoly. In the 1990s, Gucci became its owner; today, it is the Kering company that holds its capital. The famous French company is established in luxury and accessories; it is the second largest group worldwide behind another luxury player, LVMH. Boucheron would benefit from this notoriety to export to East Asia. The Boucheron company allied with Interparfums: a partnership that allows it to offer its perfumery to the general public.

Boucheron perfumes for women

The famous house doesn't forget women, who are present in the sector and are even more numerous than men when it comes to wearing perfume. Thus, Boucheron perfumes for women include two products that particularly stand out. Boucheron pour Femme is one of them. It bears a slight resemblance to Jaïpur in terms of color aesthetics. While the two don't have the same composition at all, the jeweler gives a little nod to its male equivalent.

Other slight visual differences are present, such as the more curved shape of the base. Of course, jasmine or orange blossom are two flavors that are very present and demonstrate its authentic side.

At Boucheron, variations of masculine perfumes for women are in full swing, with a unique feminine Jaïpur. Indeed, the Jaïpur bracelet perfume for women by Boucheron presents a completely unusual and exceptional form. Smaller and with a slightly futuristic design, it gives the Indian Jaïpur all its splendor for a bewitching woman who loves to travel. In this case, the design of the feminine Jaïpur comes from the Indian bracelets that caught the eye of Louis Boucheron, Frédéric's son, during his first trips to India.

Boucheron fragrances for men

The Boucheron range is composed of several fragrances that all stand out from one another. Famous artists have also lent their names to associate with Boucheron perfumery. While the company has always been in the field, its history is marked by certain exceptional products. Indeed, the Boucheron range relies on high-quality perfumes with very careful design. Let's take an example with the collection of Jaipur fragrances for men.

Behind this perfume, there is an excellent choice in terms of symbolism. The Boucheron Jaipur perfume takes its name from India, as Louis, the son of the Boucheron House's creator, went there in the 1920s. This perfume, like all others in the Boucheron range for Men, has two success factors: the power of the scent on one hand, and the seduction motif dear to men on the other. Moreover, Jaipur is also a nod to other creations of the house: the bottle bears motifs specific to Boucheron jewelry, such as the golden gadroon or the sapphire-colored cabochon.

The Boucheron perfume for Men also follows the trend of eau de toilette more accessible to the general public. One of the references is of course the Quatre pour Homme, available from the various partners of the house owned by Kering. Thus, the customer can savor a lemon eau de toilette whose powerful scent is atypical for the house. It remains to be proven that eau de toilette is also the neighbor of perfume. This is how the house plays on two fronts, which allow it to score points in the perfume market.

Boucheron perfumes loved by celebrities

Boucheron perfumes are not only worn by the general public. Big names have enjoyed scenting their necks with Boucheron fragrances. Among these celebrities, there is of course the French music icon, Édith Piaf, as well as major foreign leaders, some of whom are still alive. Queen Elizabeth II has already dealt with the House of Boucheron. But the stars of the 20th century allow the House of Boucheron to strengthen its reputation worldwide.

Boucheron

Brand products Boucheron

Boucheron: The French jeweler of Place Vendôme

Boucheron perfumes for women

Boucheron fragrances for men

Boucheron perfumes loved by celebrities