Fred Hayman

Fred Hayman is an American businessman born in Zurich in 1925. A luxury hotelier in the United States, in 1961, he created a famous boutique in California, Beverly Hills: Giorgio. Innovative, daring, charismatic, and charming, he would open the doors of luxury on the famous Rodeo Drive. His boutique offers a wide selection of the most beautiful ready-to-wear creations, some even exclusive. Fred Hayman is known as "Mr. Beverly Hills".

The profession of perfumer becomes essential to him and in 1981, with Gale Hayman, he creates Giorgio. It's a huge success and public recognition. In 1988, Fred Hayman launches a range of eponymous perfumes in continuity with his first creation. He sells the Giorgio brand and devotes himself to his boutique and the women's perfumes he creates. The fragrances are all inspired by California and are composed of scents with floral notes, imbued with sun and sensuality for elegant women who appreciate the world of luxury. The name Fred Hayman in red letters on a bright yellow background has become the businessman's signature and a true emblem in Beverly Hills.