Parfums Byredo - Sobelia

The Art of Olfactory Emotion

Byredo, the jewel of Swedish perfumery, embodies creative audacity and olfactory innovation. Under the avant-garde vision of Ben Gorham, the brand transcends convention, offering a unique sensory experience that captivates the soul and awakens the senses.

Each Byredo creation is an olfactory masterpiece, a complex symphony of ethereal florals, enveloping musks, exotic spices and precious woods. These singular compositions don't just scent; they tell stories, evoke memories and stir deep emotions.

Byredo's commitment to excellence is reflected in every detail, from the sleek bottles to the elegant packaging. The brand celebrates individuality, offering everyone the chance to discover their own olfactory signature.

Byredo fragrances are portals to distant and mysterious worlds, inviting the exploration of new sensations and the rediscovery of forgotten emotions. By pushing back the boundaries of traditional perfumery, Byredo creates unforgettable olfactory experiences for adventurous spirits and sensitive souls.

The Byredo Olfactory Odyssey

The story of Byredo is a fascinating journey through the senses and cultures. Founded in Stockholm in 2006 by Ben Gorham, the brand draws its inspiration from the multicultural roots of its creator. Born of an Indian mother and a Canadian father, Gorham forged his artistic sensibility between Toronto, New York and Stockholm.

A chance meeting with perfumer Pierre Wulff awakened in Gorham a burning passion for the art of perfumery. This revelation gave birth to Byredo, a brand that redefines the codes of luxury by transforming memories and emotions into unique olfactory experiences.

Working with renowned perfumers such as Olivia Giacobetti and Jérôme Epinette, Byredo quickly earned a reputation for excellence and refinement. Over the years, the brand has expanded its universe to include home accessories, leather goods and cosmetics.

Prestigious collaborations with designers such as Virgil Abloh and Travis Scott have propelled Byredo onto the international stage. In 2022, the brand took another step forward by launching a fine jewelry collection, affirming its position as a versatile luxury house.

Today, Byredo shines in over 40 countries, offering timeless creations that continue to inspire and move, testifying to the constant evolution of a brand that has become an icon of contemporary perfumery.

Byredo Olfactory Masterpieces

Byredo's creations are olfactory works of art, each telling a unique story and evoking deep emotions. Here's a look at some of their most emblematic fragrances:

Gypsy Water: An ode to freedom and adventure. This enchanting fragrance blends the freshness of bergamot with the woody notes of juniper and the warmth of amber. It captures the very essence of the bohemian spirit, evoking endless journeys and starry nights around a campfire.

Mojave Ghost: A tribute to the ethereal beauty of the Mojave Desert. This delicate, mysterious fragrance combines the softness of ambrette with the grace of magnolia and the depth of cedar. It embodies the magic of desert landscapes, where life blooms against all odds.

Bal D'Afrique: A vibrant celebration of the golden age of African jazz. This exuberant fragrance blends the sparkling notes of lemon with the sensuality of flowers and the warmth of precious woods. It evokes the elegance and joie de vivre of a bygone era, transporting the wearer into a whirlwind of exotic sensations.

Recognized Excellence

Byredo, under the visionary direction of Ben Gorham, has established itself as a leading figure in contemporary luxury perfumery. Since its creation in 2006, the brand has captivated the senses and captured the hearts of the most demanding connoisseurs.

Byredo's iconic creations, such as Gypsy Water, Bal d'Afrique and Blanche, have transcended their status as simple perfumes to become true olfactory icons. Their originality and elegance have been hailed by critics and adored by aficionados the world over.

Byredo's innovative approach, fusing the art of perfumery with the worlds of fashion and contemporary art, has won the admiration of the industry. The brand is regularly celebrated for its ability to create unique olfactory experiences, evoking deep emotions and intimate memories.

Byredo's unwavering commitment to quality and creativity has been repeatedly recognized. The use of exceptional raw materials and the craftsmanship that characterize each Byredo creation guarantee fragrances of remarkable intensity and longevity.

Today, Byredo shines in the firmament of the most prestigious luxury perfume brands, admired for its distinctive style and olfactory excellence. Each Byredo fragrance is a testament to the art of perfumery brought to its pinnacle, an invitation to explore the depths of emotion through the prism of scent.

Byredo

Brand products Byredo

The Art of Olfactory Emotion

The Byredo Olfactory Odyssey

Byredo Olfactory Masterpieces

Recognized Excellence